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Ecommerce Manager

Ecommerce Manager

LUS BrandsMississauga, ON, Canada
30+ days ago
Job type
  • Full-time
Job description

Company Overview

LUS Brands (“Love Ur Self”) is a profitable, digitally native hair care brand that’s backed by Y Combinator, Sound Ventures, Comcast and other notable VCs and angel investors. Since launching in 2017, we have shipped over 6 million bottles of our innovative hair care products to consumers with curly hair worldwide and earned 50K+ 5-star reviews.

To learn more, visit lusbrands.com

About the Role

We currently have 4 digital sales channels : Shopify (US + CAN); Amazon (US + CAN). We have 2 big goals in 2025 :

  • Build a world-class website that is optimized for conversions, on both desktop and mobile.
  • Ensure our Amazon channels are primed to capture the massive growth in the beauty / hair care category.

As the eCommerce Manager (reporting to the Director of eCommerce), you will play a key role in helping us achieve these 2 objectives.

About You

  • You have a burning curiosity and passion for all-things-eCommerce, with a proven track record of driving DTC growth.
  • You are data-driven and analytical, able to identify trends and opportunities for improvement in website and sales data.
  • You are a problem-solver and a strategic thinker, able to develop and implement comprehensive e-commerce strategies.
  • You are detail-obsessed and highly organized, able to manage multiple projects and priorities at once.
  • You are a team player, able to collaborate effectively with cross-functional teams to ensure a seamless customer experience.
  • You are a strong communicator, able to present complex data and recommendations clearly and concisely.
  • You are flexible and able to adapt to a fast-paced, ever-changing environment.
  • You have a consumer-centric mindset, always seeking ways to improve the consumer journey and shopping experience online.

    • Responsibilities

  • Develop and implement eCommerce strategies to drive growth for our digital shopping channels.
  • Manage and optimize online product listings and sales channels, including websites, marketplaces (International Amazon Marketplaces, Shopify Plus, etc), and social media shopping channels.
  • Analyze website and sales data to identify trends and opportunities for growth.
  • In collaboration with the Growth & Creative teams, build custom landing pages and run A / B experiments to increase onsite conversion rates, help increase basket size, reduce bounce rates, etc.
  • Oversee the development team to ensure the timely delivery of key website upgrade projects and objectives.
  • Manage and optimize Amazon seller central account.
  • Collaborate with cross-functional teams to ensure a seamless customer experience on the website.
  • Stay up-to-date with industry trends and best practices in eCommerce
  • Work closely with the operations team to manage and track inventory levels, and ensure timely delivery of products to customers
  • Act as a key touch point for cross-functional teams to manage website project priorities and establish execution timelines
  • Working with the Brand Marketing team, execute online campaigns and promotions to meet objectives and drive growth
  • Provide regular performance reports and recommend improvements for eCommerce channels

    • Qualifications

  • 5+ years of experience in eCommerce, preferably 2+ in a managerial role
  • Strong background in managing and optimizing Shopify store performance, with expertise in leveraging Shopify’s marketing tools.
  • Solid Shopify Plus experience, including with custom theme adjustments, app integrations, and working knowledge of Liquid, JavaScript, & HTML to support tailored eCommerce solutions.
  • In-depth knowledge of eCommerce UX / UI best practices, conversion rate optimization, and product catalogue management
  • Advanced troubleshooting & problem-solving skills, with the ability to diagnose and resolve technical issues related to Shopify Plus store functionality, integrations, and performance.
  • Experience effectively managing a team of software developers and / or agencies.
  • Bachelor's degree in Marketing, Business, or a related field or equivalent work experience
  • Experience managing and optimizing product listings and sales channels, including marketplaces and social media
  • Strong analytical skills and experience using data analysis tools, such as Google Analytics
  • Experience with A / B testing and conversion rate optimization (CRO)
  • Experience with Amazon sales and PPC campaigns or other paid marketing strategies, a plus
  • Proven experience with project management and ability to adhere to strict deadlines
  • Strong written and verbal communication skills
  • Exceptional attention to detail and ability to adapt to a fast-paced, ever-changing environment

    • Why Join LUS Brands?

  • Comprehensive Benefits : Receive medical and dental coverage and life insurance to ensure your health and peace of mind. We also provide an Employee Assistance Program for additional support.
  • Future Planning : Take advantage of RRSP-matching retirement benefits to help secure your financial future.
  • Time Off : Benefit from paid time off, including vacation days, personal days, bereavement leave, and paid holidays.
  • Wellness Support : Receive an annual wellness allowance to prioritize your health and well-being.
  • Exclusive Perks : Enjoy generous discounts on LUS Brands products for you, your family, and your friends.
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    Ecommerce Manager • Mississauga, ON, Canada