Analyze market research data to improve business decisions or activities
Direct the development and maintenance of an organization's Internet and intranet sites
Direct the marketing strategies of establishments
Evaluate the marketing strategies used by establishments
Oversee the preparation of written material for website content
Review written material, such as reports, briefs, speeches, presentations and press releases
Market business services
Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services