Vice President, Residential Leasing and Sales

Founded in 1988, and headquartered in Toronto, Tricon Residential is one of North America’s preeminent rental housing providers.

Tricon was one of the first movers to enter Toronto’s purpose-built rental apartment sector with scale in 2016 and is developing the highest quality multi-family portfolio in North America’s fastest growing city. Tricon is the leader and most active developer in the marketplace with a 6,000+ pipeline of new units. At Tricon, we are reimagining rental living – Tricon properties are concentrated in prime downtown Toronto locations, and are defined by design excellence, signature resort-quality amenities, exceptional customer service, and lifestyle programming that fosters connections and builds community. To learn more, please visit : Tricon Residential Toronto

Job Description

We are seeking a visionary Vice President of Leasing and Sales to provide strategic leadership and oversight of leasing across Tricon’s new state-of-the-art purpose-built-rental apartment portfolio in Canada. The Vice President of Leasing and Sales will shape the strategic direction of the leasing function using sales best practices and data driven insights to drive market leading conversions of prospect tours to leases across our growing pipeline of properties. The ideal candidate is an energetic and passionate sales professional with deep expertise leasing new Class A rental properties, capable of driving collaboration across departments, and an inspiration leader of high-performing teams. Success in this position will enhance the company's market leading position and strengthen its competitive edge in the apartment sector.

Essential Duties and Responsibilities :

Strategic Leadership

Define and execute comprehensive leasing and sales strategies for the Canadian portfolio, ensuring alignment with organizational objectives.

Lead the "Go-to-Market" leasing plans for all new development projects, addressing unique project, location, and resident preferences, as well as market conditions.

Monitor and adjust leasing strategies to optimize prospect conversions, minimize vacancy, and enhance resident experience.

Market Insights and Competitive Analysis

Conduct thorough market research to stay ahead of trends, identify competitive advantages, and capitalize on emerging opportunities.

Analyze occupancy rates, revenue, and demographic shifts to inform property leasing plans on an ongoing basis.

Maintain a deep understanding of the competitive landscape, building strong relationships with industry peers to remain informed and ahead of the pack.

Sales Leadership and Team Development

Recruit, mentor, and develop high-performing leasing and sales teams, creating a culture of excellence and accountability.

Design and oversee tailored sales training programs that drive operational efficiency and maximize closing ratios.

Set ambitious sales goals and implement performance incentives to achieve and exceed targets.

Cross-Functional Collaboration

Partner with revenue management, asset management, development, marketing, and operations teams to ensure cohesive and effective leasing strategies.

Drive alignment between leasing initiatives and broader organizational objectives, fostering seamless communication across departments.

Collaborate with the marketing team to develop targeted campaigns that enhance brand visibility and attract ideal resident demographics.

Operational Excellence

Collaborate with Revenue Management to develop pricing and renewal strategies, ensuring revenue optimization across the portfolio.

Develop and implement standard operating procedures for leasing activities, ensuring consistency and excellence in execution.

Strong financial acumen, with experience in budgeting, forecasting, and analyzing leasing performance metrics.

Conduct regular quality audits of leasing operations, including model units, tour paths, and marketing materials.

Performance Metrics and Reporting

Oversee the development of advanced sales reporting tools, leveraging data to measure performance and guide decision-making.

Host regular strategic review sessions to evaluate leasing performance, pricing strategies, and market conditions.

Qualifications :

Bachelor’s degree in business administration, real estate, or a related field.

A minimum of 10–15 years of experience in multifamily leasing and sales, including leadership roles managing large-scale portfolios.

Proven track record in leading successful lease-up campaigns for Class A residential properties.

Expertise in leveraging CRM software, digital marketing tools, and advanced analytics to drive leasing performance.

Preferred Attributes :

Advanced degree in a relevant field.

Physical Demands :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, including :

Frequently required to sit, talk, and hear.

Frequently required to stand and move; use hands to grasp, squeeze, finger, handle, and feel; reach, push, and pull with hands and arms; occasionally required to twist; reach overhead; stoop, kneel, squat, bend, and crouch.

Occasionally lift, carry, and move up to 10 pounds.

Vision abilities required by this job include close vision, distance vision, and depth perception.

We are committed to fostering an inclusive and accessible recruitment process. If you require accommodations at any stage of the hiring process, please let us know, and we will work with you to meet your needs.

Tricon Residential Inc. is an owner, operator and developer of a portfolio of approximately 38,000 single-family rental homes in the U.S. Sun Belt and multi-family apartments in Canada. Our commitment to enriching the lives of our employees, residents and local communities underpins Tricon’s culture and business philosophy. We provide high-quality rental housing options for families across the United States and Canada through our technology-enabled operating platform and dedicated on-the-ground operating teams. Our development programs are also delivering thousands of new rental homes and apartments as part of our commitment to help solve the housing supply shortage. At Tricon, we imagine a world where housing unlocks life’s potential.

At Tricon, we are committed to creating a workplace where every individual is valued for their unique contributions, experiences, voices, and backgrounds. By embracing these principles, we aim to positively impact our business and the communities we serve, creating a lasting legacy where everyone can thrive.

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