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Senior Digital Marketing Specialist

Senior Digital Marketing Specialist

JD Sports CanadaVancouver, BC, Canada
9 days ago
Job type
  • Full-time
Job description

Title : Senior Digital Marketing Specialist

Responsible to : Director of Marketing supported by Brand Managers

Department : Marketing

Location : Vancouver

Salary : 70-90k

Summary

We're looking for a Senior Digital Marketing Specialist to lead the planning, execution, and optimization of digital marketing campaigns across JD's key channels in order to drive brand growth and customer engagement. This person will deep dive into strategic collaboration with internal teams and external agencies, strong analytical skills, and the ability to deliver data-driven insights for campaign optimization.

Key Duties / Responsibilities :

Campaign Management :

  • Collaborate with the Brand and Ecommerce teams to plan, execute, and optimize digital marketing campaigns across key channels, including paid search / social, email / SMS, affiliate, and organic, ensuring a unified marketing experience that align with business objectives, product launches, and promotional calendars.
  • Work with the agency of record on all paid marketing channels, including budget allocation, search query analysis, competitive analysis, and campaign execution.
  • Collaborate and maintain Email Marketing Calendar and provide performance metrics and insights to optimize customer experience and improve conversion.
  • Collaboratively plan, execute, and optimize marketing campaigns, including social media, email marketing, and display advertising.

Performance Optimization :

  • Forecast marketing channel traffic mix, volume, and budget on a monthly basis.
  • Regularly analyze and report on campaign performance, devising and implementing strategies to optimize marketing spend and achieve KPIs, with a focus on Customer Lifetime Value (CLV).
  • Build out customer segmentation profiles to drive improvement in repeat purchase rate.
  • Develop strategies to drive customer acquisition and retention through personalized targeting and segmentation.

    • Marketing Analysis :

  • Analyze campaign performance to identify trends, insights and opportunities campaigns across all three facias (JD Sports, Livestock, and Size?).
  • Monitor and report on Key Performance Indicators.
  • Track and analyze campaign performance metrics, leveraging tools like Google Analytics, Looker Studio, and Tableau.
  • Provide regular reporting and actionable insights to key stakeholders, highlighting opportunities for optimization and improvements.
  • Conduct A / B tests for creatives, layouts, messaging, and marketing landing pages to improve conversion rate.
  • Work closely with the Technology team to ensure all current and new marketing integrations are working as expected.
  • Conduct market research to understand industry trends, customer behavior, and competitor activities.
  • Provide insights and recommendations based on research findings to inform marketing strategies.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.

    • Collaboration and Integration :

  • Work alongside the e-commerce trading team to drive performance in core categories and brands.
  • Work closely with the Brand team to amplify brand campaigns across paid marketing channels, delivering a cohesive best-in-class digital marketing experience.
  • Contribute to the development of offline paid marketing initiatives, driving traffic to both existing and new retail locations.
  • Collaborate with team members to deliver a communication strategy that engages target audiences, builds brand and campaign awareness, and drives consumer engagement.
  • Excellent proofreading, interpersonal, verbal, and written communication skills.

    • Industry Expertise and Trends :

  • Be the in-house expert on all paid marketing channels, working with external vendor partnerships to stay updated on new digital products.
  • Stay abreast of digital marketing trends, emerging technologies, and privacy concerns, contributing to the development of the paid marketing roadmap.

    • Brand Awareness :

  • Work closely with the Brand team to amplify brand campaigns across paid marketing channels, delivering a cohesive best-in-class digital marketing experience.

    • Skills / Experience / Knowledge needed :

  • 5+ years of experience in digital marketing, with a strong focus on performance marketing and campaign management.
  • Proven success managing paid media campaigns (Google Ads, Meta Ads, etc) and using marketing platforms.
  • Strong data analysis skills, with the ability to translate insights into actionable strategies.
  • Hands-on experience with bid management platforms, tag management tools (Google Tag Manager), and CRM / automation tools (Klaviyo, Salesforce Marketing Cloud).
  • Familiarity of SEO best practices, tools, techniques to enhance organic traffic.
  • Ability to craft compelling ad / Email copy, visuals, and messaging aligned with target audiences.
  • Excellent interpersonal and communication skills, with experience working across teams and managing agency relationships.
  • Ability to manage multiple projects, deadlines, and priorities in a fast-paced environments.
  • Certifications : Google Ads, Analytics and Marketing Platform are a plus.
  • Prior experience in multi-brand retail is preferred.
  • Superior time-management and prioritization skills.
  • Meticulous attention to detail and the ability to follow up on tasks without reminders.

    • Technical Proficiency :

  • Strong understanding of marketing platforms
  • Experience with

    • Google Analytics

    Shopify

    Klaviyo

    Ampliance

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    Digital Marketing Specialist • Vancouver, BC, Canada