Senior Product Marketing Manager / AI & Analytics

Hatch Global SearchWaterloo, Ontario, CA

30+ days ago

Salary

CA$140,000.00–CA$165,000.00 yearly

Job description

Job Description

Manage end-to-end product launches for AI-ML offerings, including planning, execution, and post-launch analysis. Coordinate cross-functional teams to ensure successful execution of launch activities. Develop launch assets such as sales decks, product demos, website content, and press releases.

Senior Product Marketing Manager / AI & Analytics

Waterloo ON, Canada

This is a high visibility, strategic yet tactful global role with responsibility to develop and adapt strategies and messages for different regions while building a growth plan to scale our analytics database platform.

WHAT THE ROLE OFFERS

Developing concise, compelling messaging and positioning that emphasizes the business and strategic value of our high-performance analytics database, for multiple target audiences throughout the buying journey
Serving as the product evangelist and communicating product value across all internal and external channels, including sales, partners, media, industry analysts; presenting at customer and industry events; and on digital channels such as webinars, blogs, and social media
Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels
Working together with internal and external resources to create compelling content to support lead generation, nurture programs, sales and partner enablement, web content and funnel optimization programs (i.e. slide decks, blogs, eBooks, success stories, videos, etc.)
Ensuring overall sales channel readiness through sales and partner enablement activities
Monitoring the competitive landscape to define product positioning that differentiates
Maintaining competitive resources such as battle cards, wikis and enablement presentations
Identifying and capturing market and competitor trends to support sales and provide input on product direction
Planning and execution of quarterly product launches and releases which may include strategies targeting new customers for Open Text
Aligning with peers within Analytics and AI BU and cross-BU product marketing and product management to identify and package capabilities into new solutions to meet current and emerging customer needs and position Open Text in new markets

WHAT YOU NEED TO SUCCEED

Experience in AI / analytics and enterprise software, ideally within the data management or analytics space (data warehouse, data lake, data lakehouse technologies)

Strong understanding of analytics databases, cloud infrastructure (AWS, Azure, GCP), and modern data architecture (ELT, data pipelines, real-time analytics).

Experience working with data platforms like Snowflake, Databricks, Google Big Query, or similar analytics database technologies

At least 8 years of professional experience with at least 3 years in a Product Marketing function

Excellent verbal and written communication skills, strong content marketer

Aptitude for technology and the ability to connect technical concepts with customer value

Demonstrated success in enabling large, global sales teams to clearly articulate value and differentiation

Skilled in leading presentations and discussions with business, technical, and sales stakeholders

Great interpersonal skills, demonstrated ability to forge trusting relationships across a diverse team

Highly autonomous, understanding how to prioritize and differentiate what matters from the noise, independently driving projects from conception through to completion

Estimated Base Salary : $140,000-$165,000 USD