Analyze market research data to improve business decisions or activities
Develop all kinds of events for publicity, fundraising and information purposes
Direct the marketing strategies of establishments
Direct the team on crucial information they should gather and research
Evaluate communication strategies and programs
Evaluate the marketing strategies used by establishments
Implement communication strategies and programs
Hire, train, direct and motivate staff
Market business services
Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
Advise clients on advertising or sales promotion strategies
Assist in the preparation of brochures, reports, newsletters and other material
Prepare and / or deliver educational, publicity and information programs, materials and sessions