Digital Marketing Specialist

Sirius Personnel is a Placement and Headhunting Agency that Specializes in Sales and Marketing Professionals in Canada. (www.siriuspersonnel.com) Profile : Our client creates digital assessment tools used by health professionals and is looking for a digital marketing specialist who will be responsible for enhancing the company's digital presence. You will have responsibility for many aspects and will never be bored. You'll shape the website, map out social media, interact with suppliers, have access to senior leaders and run targeted campaigns across the different platforms. You’ll help spread the word about our innovative solutions, connect with healthcare professionals, and grow our online presence.Territory : Global brandWorkplace : 3 days at office + 2 days home office (local to Montreal)Products / Services : Digital assessment toolsSalary : Base $80,000-$85,000Commissions / Bonus : 5% bonus based on deliverablesCar allowance : N / AExpense’s reimbursement : All reasonable expenses reimbursedOther Benefits : HealthDental4 weeks vacationFunctions : Lead the development of a high-traffic commercial website, ensuring a seamless user experience and strong performance.Define the website vision, structure user journeys, and implement a data-driven SEO strategy.Work with outside agency and negotiate agreementMonitor and analyze website and digital marketing campaign performance using tools like Google AnalyticsOversee the CRM development roadmapManage the content strategy and calendarManage budgets and source vendors effectivelyLead and coordinate internal and external teams for seamless execution of website developmentDevelop our social media calendar Requirements : Development vs Maintenance : N / ARoad vs Office : N / ALanguages : Excellent spoken and written EnglishEducation : Bachelor’s degree in marketing, Communications, or a related field or equivalent experienceTraining : On the job trainingOvernight Travel : 3 conferences to attend per yearYears of experience : 2+ years of experience in digital marketing, preferably in a technical complex product / serviceOther requirements : Experience building and managing a large commercial website (not a developer)Track record of successHave worked on webinars for clientsTransferable contacts : N / ATransferable Knowledge : Experience with Canva is a huge assetStrong CRM experience neededMust of grasp of Google analytics 4Must know Google adsYou understand the back end of a websiteYou understand client paths