Head of Social Media & Community

Techo-BlocBoucherville, Montérégie, Canada

8 days ago

Job description

Company Description

Pave your career at Techo-Bloc : We are entrepreneurial and innovators at heart who love to roll up our sleeves, jump right in and get things done. We boast 9 cutting-edge manufacturing facilities, 13+ distribution centers, and a dynamic team of over 900 employees located across 20+ locations in North America. We have ambitious growth plans and a restless pursuit of excellence. We live to create, and we invest in great ideas. We take pride in offering a collaborative, inclusive and positive working environment.

Career Growth and Recognition : At Techo-Bloc, we're career builders. Explore advancement opportunities through our well-defined career paths by department. Your success is our shared responsibility, supported by a culture that values your unique contributions.

Performance-Driven Rewards : Experience the direct impact of your efforts with competitive performance-based bonuses. Join a passionate, driven team that collaborates seamlessly to achieve remarkable results.

Financial Stability : We’ve experienced consistent growth, reflecting our strong financial health and continued geographical expansion across North America.

Collaborative Company Culture : Ditch the silos and join us in driving innovation and excellence together. We support and care about each other’s success! Experience a vibrant culture with 5-star ratings from most of our employees. Leave egos at the door as we engage in activities like brainstorming sessions, lively BBQs, and festive parties, fostering a strong sense of community and belonging.

Perks and Benefits :

Group insurance & RRSP with employer contribution
24 / 7 telemedicine & Employee Assistance Program (EAP)
In-house leadership development and coaching
Training & Development Programs
Flexible work arrangements
Considerable referral bonuses
Discounts on Techo-Bloc’s products
Healthy snack-filled kitchens
Techo-Bloc branded swag
Free parking
Employee Recognition Events
English and French courses available as needed

Job Description

About Techo-Bloc

At Techo-Bloc, we’re not just building outdoor spaces — we’re building a movement. With an engaged Instagram community of 124,000 followers and a growing loyal contractor base, we’ve already carved out a niche as one of the most exciting brands in the hardscape industry. But we’re not stopping there. Our ambition is to take things to the next level by blending digital and physical experiences and creating a thriving community both online and offline. We’re looking for a Head of Social Media & Community who’s eager to plunge into the world of landscape construction, learn the ins and outs of the industry, and connect with the contractor community on a deep level. This role requires someone with a strategic mindset, creative energy, and a genuine desire to immerse themselves in the culture of hardscaping and outdoor design. If you love social media, thrive on building communities, and want to make a real impact in a hands-on industry, we want to hear from you.

Your Role

As Head of Social Media & Community, you’ll be responsible for shaping Techo-Bloc’s identity as the coolest hardscape brand in the world. You’ll create and execute strategies that grow our social media following, build a thriving contractor community, and deliver high-impact campaigns that blend digital engagement with real-world experiences. You’ll manage an in-house Video Content Creator, collaborate with the Email and Content Writing Team, and work closely with our Digital Designer and Creative Team to produce compelling content. You’ll also manage our influencer and ambassador program, forging relationships with key voices in the industry to amplify our brand. With direct access to Techo-Bloc’s hardscape experts like Alexandre Cadieux and Paver Pete, you’ll have the opportunity to learn from the best and create content that is both authentic and educational.

Key Responsibilities

Dive into the World of Landscape Construction

Commit to learning the ins and outs of hardscaping, understanding contractor pain points, and speaking their language authentically;

Collaborate with industry experts to ensure content reflects real-world practices and adds real value to contractors;

Build trust with the contractor community by creating content that is insightful, relatable, and directly tied to their day-to-day work;

Take Our Community to the Next Level

Build on our engaged Instagram following and expand our presence across platforms like YouTube, TikTok, LinkedIn, and Facebook;

Create a seamless blend of digital and physical experiences, from social campaigns to in-person events that make the Techo-Bloc community feel real, connected, and dynamic;

Develop and lead community-driven initiatives, including meetups, showcases, and user-generated content campaigns, to foster deeper relationships;

Manage the influencer and ambassador program, identifying and partnering with key voices in the contractor space to amplify our brand;

Lead Social Media Strategy & Execution

Own Techo-Bloc’s social media strategy, driving growth, engagement, and brand loyalty;

Bring a swagger-filled brand voice to life across channels, creating content that’s bold, relatable, and highly shareable;

Keep a pulse on pop culture and industry trends, ensuring Techo-Bloc stays ahead of the curve;

Hire & train your own team to help you make the dream come true;

Content Creation & Collaboration

Lead the production of scroll-stopping content, working with the Video Content Creator and Creative Team to bring campaigns to life;

Collaborate with internal teams to ensure alignment across social, email, and digital channels;

Work closely with hardscape experts to produce educational and inspiring content that adds real value to contractors;

Community Building

Build and nurture a loyal contractor community, online and offline;

Actively engage with contractors, listen to their needs, and create content and experiences that make them feel part of something bigger;

Launch programs that celebrate and reward our most engaged followers, turning them into lifelong brand advocates;

Performance & Growth

Set measurable goals for social media and community growth, track key metrics, and continuously optimize based on insights;

Present progress and recommendations to senior leadership, always focusing on what’s next;

Experiment with new formats and platforms to drive engagement and stand out.

Qualifications

Please provide a portfolio showcasing your best work, including posts or campaigns that exceeded expectations, went viral, or effectively engaged an online community—whether from professional accounts or personal projects.

Curious & Industry-Driven : You have a genuine desire to immerse yourself in the world of landscape construction, learn how contractors work, and create content that truly speaks to them;

Culturally Savvy & Bold : You’re deeply connected to pop culture and know how to infuse it into brand storytelling in a way that resonates;

Community Builder : You understand how to foster loyalty and create real-world connections, both online and offline;

Strategic & Creative Leader : You can craft bold strategies while staying hands-on with execution;

Results-Oriented : You’re driven by outcomes and have a track record of growing engaged communities;

Experience : 5+ years in social media and community management, with proven success in scaling communities, managing influencer programs, and leading teams;

Collaborative Influencer : You know how to work with cross-functional teams, get buy-in from stakeholders, and inspire those around you;

Additional Information

We thank all applicants for their interest; however, only successful applicants will be contacted.

The use of the masculine gender has been adopted for ease of reading and is not intended to be discriminatory.

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