Talent.com
Account Manager

Account Manager

billupstoronto, on, Canada
9 days ago
Job type
  • Full-time
Job description

Company Overview :

Reinventing out-of-home planning and placement for the performance age. Billups is the leading independent out-of-home (OOH) specialist in North America and is continuing to grow in the EMEA and APAC regions. Delivering OOH managed services globally, helping advertisers and agencies strengthen media performance through our patented analytics and measurement platform. Our mission is to transform the power of places to connect brands with their consumers.

Summary :

The Client Team (comprising Client Services and Client Development functions) undertakes a wide range of responsibilities in driving Billups’ business forward, developing and nurturing client and partner relationships. As part of our Client Services function, the Account Manager role collaborates closely with reports, peers, Senior Account Manager(s), Account Director(s) and Senior Account Director(s) in :

Core Role Duties :

Media Planning & Buying :

  • Effectively manage clients and proactively contribute to growing client and agency business. Ensuring a thorough understanding of your client’s strategies, objectives, and the KPIs Billups must deliver for them.
  • Support the Client Development function with the creation of, or access to, materials or content.
  • Continue developing your strategic writing skills, working alongside managers will assist and support in writing strategies for larger client opportunities. Ensure media plans are being delivered by direct reports with basic objectives and rationale.
  • Receive direct oversight from the Account Director to begin challenging briefs, infuse strategic thinking, showcase the ability to utilize tools and systems to support the planning process, and articulate media rationale and storytelling.
  • Develop comprehensive media plans that effectively utilize client budgets to achieve optimal results, working with SAM / AD / BD on strategic approach, insights, and rationale. Review and approve media-related contracts as necessary, ensuring compliance with agency standards and client expectations.
  • Responsible for independently and proactively leading the end-to-end planning process, ownership of accounts, client deliverables, and day-to-day management of your clients, including resolution of any campaign issues or discrepancies across your clients.
  • Mid to large level plan / project development / ownership, negotiations, building media owner and client relationships, managing client relationships with high-level oversight from line manager.

Project Management :

  • Manage shared file drives, to ensure documents and content are saved in the relevant folders. Regularly updating client and media vendor documents and folders within our directory.
  • Responsible for ensuring the timely activation of media campaigns (for your SAE and below) - tracking campaign start dates and ensuring everything is ready to go live on time; liaising with relevant vendors to manage artwork delivery and approval processes.
  • Manage campaign reporting for your clients - accessing ‘Proof of Posting (POP)’ and Campaign Attribution, ensuring this is received by clients and / or their agencies in a timely fashion.
  • Drive consistency in our work through self and team adoption of the appropriate templates and guidelines. Delivering operational excellence as an individual and with your team.
  • Juggle multiple project deadlines without compromising quality.
  • Oversight and coordination of calendars to arrange team meetings or presentations.
  • Strong Adoption and understanding of required tools and systems.

    • Business Development :

  • Work to develop and convert new business opportunities, collaborating closely across relevant departments and with team leadership and Client Development colleagues in doing so.
  • Help your SAM(s) and AD(s) identify ways of delivering organic and diversified revenue growth, developing and converting new business opportunities, and establishing target plans against key accounts and categories.
  • Action regional business planning needs as assigned by team leadership.
  • Maintain a deep understanding and utilization of vendor relationships and client gross and team margin goals, oversight of junior level staff for utilization.
  • Help identify, secure and execute meetings with prospects and leads, collaborating closely with Client Development function colleagues in doing so.

    • Team Leadership Duties :

  • Directly supervise and lead assigned Assistants, Account Executives, and Senior Account Executives within the client services team. Responsibilities are carried out in accordance with the organization’s policies and applicable laws.
  • Provide ongoing training and development to team members, ensuring they are equipped to meet and exceed expectations.
  • Facilitate the smooth integration of new hires by overseeing their onboarding and training, introducing them to Billups and their team, and providing essential company information. Monitor their progress and adjust their training as necessary to ensure successful acclimation. Plan, assign, and direct work; monitor workflow and adjust assignments as necessary to maintain productivity.
  • Conduct regular 1 : 1 meetings with direct reports, offering clear, actionable, and constructive feedback to promote professional growth and address areas for improvement. Demonstrate capability in identifying underperformance issues, providing targeted coaching, problem-solving, and implementing performance improvement plans to elevate team members back to optimal performance levels.

    • Required Media Experience :

  • 3 - 5 years
  • A growing knowledge of the OOH media landscape, including client and supplier news and activity.
  • Experience delivering the highest standards of client service levels. A growth mindset with the confidence to apply this within your work.