Manager, Early & End of Lifecycle

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.Position Overview : The Manager, Early & End of Lifecycle, reports to the Senior Manager, Collector Engagement and is responsible for driving the growth of new collector enrollment and engagement, as well as reactivating inactive Collectors and driving AIR MILES app downloads within the Air Miles Reward Program. Your primary responsibility will be to develop and execute performance-driven marketing strategies aimed at efficiently attracting and retaining new participants to the loyalty program and AIR MILES app, as well as developing strategies to reactivate existing Collectors back into the program utilizing segmentation; ensuring relevant and personalized messaging across channels.Responsibilities : Partner with our media and brand partners, to develop and implement performance-oriented marketing strategies to attract and enroll new collectors into the Air Miles Reward Program, and drive AIR MILES App downloadsCollaborate with cross-functional teams (product and insights) to optimize program enrollment flow and improve funnel conversion, by monitoring key performance metrics and operating a test-and-learn approachLead the development and implementation of early and end-of-lifecycle strategies, identifying audience targeting, optimal timing and messaging to drive conversion, with a focus on implementing automated journeys with personalizationDrive program efforts to drive efficient app download leveraging both paid and owned channels, adopting a test and learn approachEmploy a data-driven approach, conducting frequent testing and analysis to refine conversion funnels and enhance acquisition rates. Monitor key performance metrics and KPIs to measure campaign success and identify areas for improvement.Manage a direct report by providing mentorship and guidance throughout projects and their role developmentQualifications : Minimum 3 years of related work experience.Understanding of social media platforms and best practicesUnderstanding of customer lifecycle journeysAbility to multi-task with keen attention to detail on all projects Thrives on collaboration, problem solving and accomplishing shared goals with ability to work effectively with cross-functional teams Ability to analyze results and transform into reporting on business insights and opportunitiesStrong communication, relationship management and problem-solving skills