Marketing Specialist, Canada

Global Industrial

For over 70 years Global Industrial has been an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America.

We carry over one million industrial, material handling and business products that are sold through our website, corporate sales people and full color catalogs. We are constantly increasing our product offerings to meet the diverse and changing needs of our customers. Our customers include small to large corporations, institutions, government agencies and consumers across North America.

Key Responsibilities

This job requires great communication and organizational skills, attention to detail, and a positive attitude. You will not only be taking over responsibilities that are needed execute our existing programs to run smoothly, but you will also be optimizing and building new marketing initiatives.

While in this role you will need to carry out day-to-day tasks, as well as work on long-term projects. You will be reporting to the Director, Marketing and will work closely with other marketing team members and functional teams such as product, sales, customer experience, operation & more. This is not only a great opportunity to learn this industry and gain hands on experience with thought leaders and decision makers, but this is also a great opportunity to join a fun and hard-working team.

Responsibilities :

• Design compelling copy and creative assets for digital content and marketing materials. Manage content through content management platforms and print agencies; including creative optimization, testing, organized content for marketing and sales team, reviewing pages and analytics.
• Assist with website updates, ensure Ecommerce content accuracy and functionality across English and French Ecommerce, managing updates, and addressing site nuances.
• Drive and accelerate business growth through digital marketing, paid media and sponsorship with a focus in social media marketing and ecommerce. Create and monitor posts; establish brand presence on social media platform for B2B industrial supplies markets.
• Track social media metrics, analyze performance and suggest improvements to increase engagement and reach.
• Assist with launching new digital marketing channels, SEO and creating tracking urls to support digital and print campaigns.
• Support lead generation by creating targeted marketing campaigns and working closely with sales team.
• Conduct market research and competitive analysis, monitor industry best practices and trends, to recommend new ideas and inform strategies.
• Monitor customer reviews across platforms, identifying opportunities to enhance brand presence, reputation and customer satisfactions.
• Lead and coordinate event and tradeshow planning, create and update tradeshow materials.

Competencies and skills

EEO / AA Statement

Global Industrial provides equal employment opportunities to all employee and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absences, compensation and training.