Digital Advertising Specialist

Company OverviewLUS Brands (“Love Ur Self”) is a profitable, digitally native hair care brand that’s backed by Y Combinator, Sound Ventures, Comcast and other notable VCs and angel investors. Since launching in 2017, we have shipped over 6 million bottles of our innovative hair care products to consumers with curly hair worldwide and earned 50K+ 5-star reviews.To learn more, visit lusbrands.ComJob SummaryThe Digital Marketing Specialist - Paid Social will drive the planning and execution of paid advertising campaigns across social platforms like Meta, TikTok, Pinterest, Affiliate and others, ensuring performance aligns with business objectives. This role involves optimizing campaigns, managing budgets, A / B testing and understanding the competitive landscape to provide actionable analytics to support growth in digital advertising. Reporting to the VP of Growth Marketing, you will collaborate with the Creative, Brand Marketing, and eCommerce teams.About YouYou are passionate about performance marketing and driving growth through new customer acquisition.Results-driven, you focus on campaign optimization for efficiency and impact.A strategic thinker with hands-on execution skills, you excel at analyzing KPIs and translating insights into growth strategies.You are highly analytical and detail-oriented and understand the nuances of KPI metrics, and are skilled at turning insights into impactful growth strategies.With a strong creative mind, you know how to craft compelling ad experiences that engage audiences while keeping a firm focus on KPIs and business objectives.Flexible and solutions-oriented, you thrive in a fast-paced environment, eager to collaborate across teams and stay on top of industry trends.Responsibilities : Understand the different parts of the advertising funnel and what type of content is most suitable for each. Plan, launch, and optimize campaigns, assign and achieve relevant KPIs for each campaign objective (ROAS, CTR, CVR, CAC) across both acquisition and retention tactics.Manage and allocate budgets effectively across different advertising channels to maximize ROI.Understand attribution and thoroughly analyze the different touch points with the correct context to drive maximum efficiency for each channel in our advertising ecosystem.Implement A / B testing strategies to continuously improve ad performance, landing pages, and other elements of the campaigns.Monitor, analyze, and report on the performance of paid advertising campaigns, providing actionable insights and recommendations for improvement.Work closely with the creative team to develop compelling ad copy that resonates with the target audience and aligns with the brand messaging. Report on creative insights to help refine the ad creative pipeline.Stay current with industry trends, tools, and best practices in paid advertising to ensure our campaigns remain innovative and effective. Recommend new channels to test.Collaborate with cross-functional teams to drive business results.QualificationsBachelor’s degree in Marketing, Advertising, Business, or a related field.3-5 years of hands-on experience managing paid advertising campaigns for D2C brands, with a proven track record of driving measurable results.Experience managing direct-to-consumer campaigns is a must-have requirement.Demonstrated success in overseeing Meta accounts with substantial budgets.Proficient in scaling, optimizing, measuring, and reporting on campaign performance.Deep understanding of the technology that fuels each ad platform.In-platform experience with Meta, TikTok, and Pinterest ads, including campaign scaling and optimization.Strong analytical skills with proficiency in GA4 and Shopify.Excellent organization, problem-solving, and time-management skillsProficient in interpreting metrics influencing paid social performance, demonstrating a robust capability to derive strategic insights and actionable items through in-depth data analysis.Strong analytical skills and the ability to interpret data to make informed decisions.Detail-oriented with a focus on delivering high-quality work.Why Join LUS Brands?Comprehensive Benefits : Receive medical and dental coverage and life insurance to ensure your health and peace of mind. We also provide an Employee Assistance Program for additional support.Future Planning : Take advantage of RRSP-matching retirement benefits to help secure your financial future.Time Off : Benefit from paid time off, including vacation days, personal days, bereavement leave, and paid holidays.Wellness Support : Receive an annual wellness allowance to prioritize your health and well-being.Exclusive Perks : Enjoy generous discounts on LUS Brands products for you, your family, and your friends.