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Data Analyst

Data Analyst

FCB / SIXtoronto, on, Canada
9 days ago
Job type
  • Full-time
Job description

Tired of spreadsheets that just feel like they're hiding secrets?

Join our team of creative data detectives at FCB / SIX! We're looking for a sharp, curious mind to help us unlock the mysteries of consumer behavior and turn data into gold.

  • Think you've got what it takes?
  • You're an expert in data manipulation and analysis.
  • You can translate complex numbers into actionable insights.
  • You're a storyteller at heart, able to weave data into compelling narratives.
  • You're passionate about the power of advertising and want to see your work make a real impact.

If this sounds like you, then we want to hear from you! Apply now and join our team.

About the role :

  • Provide analytics support to multiple clients and brands, ranging from reporting and insights, to building business cases and uncovering consumer behaviour
  • Collect performance data from internal and external data sources
  • Partner with internal teams (Analytics, Strategy, Accounts, Tech) to build client relationships through the lens of data and analytics
  • Work with cross-function team to evolve digital measurement process for both client and company
  • Evaluate information needs of all stakeholders who consume marketing data todesign reports and deliver relevant insights.
  • Develop reports that track the success of campaigns / programs, analyze results against goals and make recommendations to optimize results.
  • Imaginative in analysis : able to separate what is worthwhile versus what is noise and get to the insight that will yield incremental business results

    • Duties and Responsibilities :

  • Work with strategy, media agencies and other disciplines to plan, measure and optimize channels across customer journey
  • Develop a thorough understanding of the client’s business that allows to make recommendations and improvements
  • Responsibility to elevate insights and drive incremental business impact by leveraging available data sources, including sources outside known environments
  • Harness previous learnings to power up use cases across customer journey
  • Build and power up BI tools (e.g. Looker Studio, Datorama, PowerBI, Tableau)
  • Simplify complex data through interactive visualizations tailored to different audiences
  • Develop measurement plans with clear understanding of key business objectives / questions to formulate relevant KPIs and their associated diagnostic metrics
  • Develop test use cases driven by data and strong hypotheses, implement and find learnings
  • Stay on top of emerging trends in the analytics industry
  • Collaborate with Strategists, Account Leads and other disciplines to strengthen agency offering in data and analytics, across clients, projects and scopes
  • Comply with all AODA regulations and requirements

    • Qualifications :

  • 3 years of work experience in analytics and insight delivery or data management for brands.
  • Advanced user of Microsoft Excel and PowerPoint
  • Experience using relational databases (i.e. SQL, mySQL) for data gathering and mining
  • Experience with open source programming languages (R, Python)
  • Advanced analytics techniques with some statistical knowledge in correlation, regression & forecasting
  • Experience with web analytics platforms such as Google Analytics
  • Superior analytical skills with attention to detail
  • Strong communication and presentation skills
  • Ability to manage deliverable deadlines across multiple priorities and stakeholders