Talent.com
Senior Marketing Manager

Senior Marketing Manager

GuruLinkMontreal, Montreal (administrative region), Canada
19 days ago
Job type
  • Full-time
Job description

Location : REMOTE / Montreal, Quebec

This job allows you to work remotely.

The client is a data and analytics platform for the Web3 / Crypto space. As the Senior Marketing Manager, you will lead their marketing efforts.

This role is perfect for an experienced marketing professional with a proven track record in driving user acquisition and brand authority.

You will steer marketing vision, shape brand identity, pilot new user acquisition and ultimately drive scale to a Series A startup.

Knowledge of the Crypto space is a must-have - either personally or professionally.

Key Responsibilities

  • Lead the Content and Product Marketing Plans.
  • Develop and execute a comprehensive marketing strategy from brand awareness to driving traffic and account creation on our platform.
  • Tailor the product mix to resonate with each target audience segment by identifying key pain points, optimal positioning, and unique differentiation.
  • Lead the promotional elements of our marketing mix, managing and optimizing all communication channels (content, social, partnerships, and more) to increase platform traffic and user accounts.
  • Establish a marketing plan that combines content, product, and co-marketing initiatives.
  • Create and track KPIs for Product & Content marketing, ensuring we meet our performance goals across all channels.
  • Own the Marketing Team and Experience.
  • Take charge of the end-to-end marketing operations, managing the team’s daily activities, and guiding their professional growth.
  • Delegate effectively and provide strategic direction for our Social Media Manager and Video Editor.
  • Oversee the development, review, and release of high-quality content, adjusting content pillars based on performance metrics to maximize engagement and conversion.
  • Champion Innovation and Marketing Leadership.
  • Drive marketing discussions, proposing solutions, and mentor junior marketing members.
  • Evangelize best practices and cultivate a culture of excellent communicators.
  • Establish and manage the marketing budget strategically, making informed decisions to maximize our impact.

Must Have Skills : Requirements

  • Startup Mindset : Thrilled by the challenges and opportunities of a fast-paced, dynamic environment.
  • Must be based in Montreal, Canada and work hybridly in office 1 day per week.
  • Proven experience (4+ years) as a Marketing Specialist in SaaS and / or FinTech with a strong background in developing a marketing plan and stepping up as a leader within a marketing team.
  • Data Enthusiast : Knowledge of setting up KPI / metric tracking platforms such as Gainsight, Google Tag Manager, and Google Analytics.
  • Influencer / KOL Champion : Familiarity with sourcing, negotiating, and creating converting campaigns with influencers.
  • Leadership Qualities : Strong communication, collaboration, and problem-solving skills, with the ability to mentor and guide junior marketers.

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