Marketing Lead - Digital Growth & Expansion

Recruitment PartnersAlberta, CA

2 days ago

Job type

Full-time

Permanent

Job description

Marketing Lead

Our client is searching for a Marketing Lead to join their team. This role will be responsible for driving user growth, market expansion, and brand positioning for the company’s new platform. A successful candidate will be a strategic leader with a data-driven mindset, and loves solving complex marketing challenges, scaling digital products to a massive audience, and working in a fast-moving, impact-driven startup.

Your success will be defined by your ability to :

Develop and implement comprehensive marketing strategies across multiple channels to engage and grow a user base of over 30,000 within a year
Implement data-driven strategies to acquire and retain both listeners and users
Optimize conversion funnels and paid acquisition campaigns on Google Ads, Meta, TikTok, etc.
Lead the Marketing team, fostering a high-performance, results driven culture
Set up real time analytics dashboards to track campaign performance and pivot fast when needed
Own and manage marketing budgets efficiently for maximum ROI
Lead expansion efforts across Canada and the USA
Develop and execute go-to-market strategies for new regions
Launch new app versions of product marketing with clear messaging, positioning, and adoption strategies
Collaborate on a data-driven recommendation system for personalized user experiences
Drive SEO growth, increasing organic traffic through strategic content marketing
Develop email marketing and e-commerce strategies to drive engagement and conversions
Establish and nurture high-value relationships with corporate and institutional partners
Develop marketing strategies to integrate the platform with insurance providers and large employer benefits programs

Your strengths include :

Over 8 years of experience as a Marketing Leader, successfully growing user bases from inception to over 100,000

Deep expertise in performance marketing, SEO, content, and growth hacking

Experience in both B2B and B2C marketing, ideally within digital platforms

Strong background in data analytics, making decisions based on numbers, not assumptions

Proven success in leading teams and driving execution in high-growth environments

A creative problem-solver with the ability to think outside the box

Agile and adaptable, thriving in a fast-paced, test-quickly, pivot-quickly environment

If you are interested in this role and meet the above criteria, please click the “ Apply ” button to send your resume directly to Bobi-Jo Warner.

Recruitment Partners Inc. is an Alberta-based, Alberta-focused recruitment firm. We are dedicated to building long-term relationships while securing top talent for Alberta’s best employers. At the heart of our efforts is a collaborative, consultative approach. We are proud of our team of consultants, who come with practical business experience, a strong network of professional contacts, and are focused on what is best for both clients and candidates. We will facilitate the best fit between client and candidate. This means reduced turnover, enhanced employe engagement, increased productivity, customer satisfaction, and more.

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