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Associate Brand Manager

Associate Brand Manager

Organic TraditionsToronto, Ontario, Canada,
21 days ago
Job description

About Organic Traditions

Organic Traditions is a Canadian family owned and operated company established in 2001. We are a team of individuals whose focus is to create a meaningful impact on the health and wellness of people and our planet through superfoods. We strive to inspire people to fuel themselves with high-quality, organic nutrition for prevention, regeneration, and longevity so they can live their healthiest, most vibrant life possible.

We are a growing, fast-paced, entrepreneurial organization where individuals make huge impact. You can use your initiative, creativity, and skill to help take our established organic health food brand to the next level.

The Opportunit y

This is a fantastic opportunity for a driven Associate Brand Manager to join our mission of making organic superfoods accessible to health-conscious consumers. In this dynamic role, you"ll support the development and execution of marketing initiatives that drive growth for our established product portfolio while helping launch innovative new offerings. Working closely with our passionate team, you"ll gain hands-on experience across all aspects of brand management - from retail programs and community partnerships to product innovation and market analysis - all while contributing to our vision of inspiring healthier lives through organic superfoods.

About the Role

Brand & Retail Marketing

  • Support the execution of comprehensive B2B trade programs while assisting with retail demo initiatives across our markets. This role will help implement shopper marketing programs and contribute to community partnerships, with a focus on building and maintaining relationships with nutritionists and other key stakeholders in the industry.

Innovation & Market Intelligence

  • This role will assist in managing our innovation pipeline and support product development projects from conception to launch. Working closely with cross-functional teams, you"ll help identify market opportunities and conduct thorough market research to inform strategy. Your analysis of consumer data and market trends will contribute to our targeting strategies and product development initiatives.
  • Brand Development

  • You"ll support the Senior Brand Manager in annual brand planning and strategy implementation. This includes assisting with the execution of marketing campaigns that align with our brand goals and providing input on new product and packaging development initiatives.
  • Project Support

  • You"ll help coordinate multiple marketing initiatives, working closely with R&D, sales, and supply chain teams. The role involves maintaining organized project timelines and providing regular status updates to ensure efficient execution of brand initiatives.
  • Marketing & Communications

  • Your responsibilities will include supporting the development of marketing materials across various channels while assisting in agency management. You"ll help ensure brand consistency across all touch points and contribute to campaign development.
  • Budget & Performance Management

  • This role will assist in tracking marketing budgets and campaign ROIs. This includes monitoring brand KPIs, helping prepare performance reports, and supporting financial forecasting. You"ll analyze data to provide insights that help inform brand decisions and strategy.
  • Who you Are

  • Bachelor"s degree in Marketing, Business, or related field
  • 2-3 years of marketing experience, preferably in CPG or natural products industry
  • Strong analytical skills with experience using data to drive decision-making
  • Excellent project management abilities and attention to detail
  • Outstanding written and verbal communication skills
  • Proficiency in MS Office Suite (Word, Outlook, Excel)
  • Knowledge of retail and trade marketing dynamics and / or background in shopper marketing or consumer insights
  • Creative problem-solver with excellent organizational skills
  • Self-starter with entrepreneurial mindset with a passion for health, wellness and organic living
  • Why Work With Us

  • Competitive total compensation based on experience and potential
  • Extensive group health benefits
  • Hybrid work model with flexible and core hours
  • Regular recognition for a multitude of events
  • Professional learning and development opportunities
  • Annual Summer Hours & Holiday closure
  • Annual free product allowance
  • Regular team events focused on culture
  • PI261061075