digital marketing coordinator

Education

• College / CEGEP

Work setting

• Internet / Web services company

Tasks

• Develop communication strategies
• Oversee the preparation of public written material
• Prepare written material such as reports, briefs, website content
• Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Develop social and economic profiles of an area to encourage industrial and commercial investment
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Gather, research and prepare communications material
• Conduct analytical marketing studies
• Develop portfolio of marketing materials
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials

Area of specialization

• Interactive / new media
• Digital media

Work conditions and physical capabilities

• Fast-paced environment
• Attention to detail
• Physically demanding

Own tools / equipment

• Computer
• Internet access
• Cellular phone

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Dependability
• Reliability
• Integrity
• Due diligence

Screening questions

• Are you available for the advertised start date?
• Are you currently legally able to work in Canada?
• Do you have previous experience in this field of employment?

Experience

• 2 years to less than 3 years

Support for Indigenous people

• Provides cultural competency training and / or awareness training to all employees to create a welcoming work environment for Indigenous workers

Supports for visible minorities

• Provides diversity and cross-cultural training to create a welcoming work environment for members of visible minorities