Senior Content Strategist

Wesgar Inc. is a premier supplier of precision sheet metal components and value-added services to customers throughout the United States, Canada, and Mexico. Wesgar prides itself on the workplace environment that it has fostered. At Wesgar, we believe our employees are the key component to producing quality products, allowing us to offer our customers complete solutions.As a Senior Content Strategist at Wesgar, you’ll shape our brand’s voice and messaging, leading content strategy to support business goals, enhance brand reputation, and engage our audience. The ideal candidate is a skilled storyteller with expertise in B2B content, SEO, and social media.Key Responsibilities : Develop and execute a comprehensive content strategy aligned with Wesgar’s business objectives, target audiences, and marketing goals.Oversee the creation of compelling, SEO-optimized content for various platforms, including web pages, blogs, social media, case studies, and technical documentation.Plan, create, and manage email campaigns to nurture leads, engage customers, and support marketing initiatives.Collaborate with subject matter experts and cross-functional teams to produce thought leadership content that showcases our expertise and differentiates our services.Manage social media strategy, including content creation, scheduling, engagement, and performance tracking across platforms like LinkedIn, Facebook, and Instagram.Leverage data-driven insights to optimize content for search engines, improve organic reach, and refine strategies based on campaign performance.Ensure all content aligns with Wesgar’s brand voice, style guidelines, and industry standards while meeting deadlines and approval processes.Proficient in Adobe Photoshop and InDesignQualifications : Experience : 8+ years in content strategy, writing, or marketing, preferably in B2B.Proven success in creating and executing content strategies.Familiar with SEO best practices and tools (Google Analytics, SEMrush).Comfortable with basic photo editing and brochure / layout developmentExperienced in managing social media accounts and content.Skills & Competencies : Exceptional writing, editing, and proofreading skills.Proficient in CMS platforms like WordPress.Strong project management and organizational abilities.Skilled in analyzing campaign data.Effective collaborator and relationship manager.Education : Bachelor’s degree in Marketing, Communications, Journalism, or equivalent.Preferred Qualifications : Proficient in marketing automation tools (HubSpot, Salesforce) email marketing, and social media .Familiarity with manufacturing processes and industry challenges is a plus.Salary : $75,000.00-$85,000.00 per year