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Technical Marketing Specialist

Technical Marketing Specialist

Robert HalfEdmonton, AB, CA
22 days ago
Job type
  • Permanent
  • Quick Apply
Job description

Now Hiring : Technical Marketing Specialist – Edmonton, AB

Full-Time Opportunity

About Our Client

Our client is an industry leader in fleet and field service management technology, delivering cutting-edge solutions to organizations that rely on drivers, technicians, and mobile assets to power their operations. Their innovative offerings include vehicle and asset tracking, in-cab smart cameras, field service software, and compliance management tools designed to help businesses optimize operations and maximize their return on investment.

At the heart of their success is a team of dedicated professionals whose expertise and creativity drive forward-thinking solutions and superior client outcomes. As they continue to innovate and grow, they’re looking to add a  Technical Marketing Specialist  to their dynamic marketing operations team in Edmonton.

About the Role

We are seeking a skilled  Technical Marketing Specialist  to join our client's driven and collaborative team. Reporting to the Director of Marketing Operations, you’ll play a critical role in administering marketing technologies, optimizing data processes, and supporting integrated marketing campaigns. This is an excellent position for a tech-savvy marketing professional who is eager to learn, grow, and make a measurable impact while advancing toward leadership opportunities within a fast-paced organization.

Key Responsibilities

As the Technical Marketing Specialist, you will :

  • Manage and optimize the marketing technology stack, with a focus on  Salesforce  and  HubSpot .
  • Create and maintain automated workflows to streamline marketing processes and improve efficiencies.
  • Implement data normalization practices to establish accuracy and consistency across systems.
  • Proactively clean datasets, ensuring high levels of data integrity and quality.
  • Collaborate with the business analyst to develop and produce actionable marketing performance reports.
  • Support  WordPress  administration and web development tasks; coding expertise in  JavaScript  or  Python  is a plus.
  • Utilize tools such as  Google Analytics 4  and  Google Tag Manager  to monitor and analyze campaign performance.
  • Design compelling data visualizations using tools like  Tableau  or  Power BI .
  • Partner with sales, product, and content teams on cross-functional marketing initiatives.
  • Identify new areas of improvement in marketing operations and champion innovative solutions.
  • Create and maintain clear documentation for marketing processes and systems.
  • Track marketing project tickets to ensure the team operates with efficiency and effectiveness.

What You’ll Bring

Required Qualifications :

  • A bachelor’s degree in marketing, business, or a related field, OR at least 3+ years of hands-on experience in a similar role.
  • Proven expertise in administering  Salesforce  or  HubSpot  platforms.
  • Hands-on experience with  WordPress  and website management.
  • Comprehensive knowledge of modern marketing technologies and best practices.
  • A track record of creating and managing marketing automation workflows.
  • Solid experience in data normalization, cleaning, and maintenance.
  • Analytical skills with a focus on delivering actionable insights.
  • Excellent attention to detail and a commitment to data accuracy.
  • Strong collaboration, communication, and problem-solving abilities.

    • Preferred Qualifications :

  • Familiarity with coding languages like  PHP ,  JavaScript , or  Python .
  • Experience with  Google Analytics 4 ,  Tag Manager , and the Microsoft / Google ecosystems.
  • Expertise in data visualization tools such as  Tableau  or  Power BI .
  • Certifications in marketing technology platforms or tools (Salesforce, HubSpot, or similar).

    • What’s In It For You?

    Our client offers :

  • A dynamic and fast-paced environment where innovation and professionalism are celebrated.
  • Opportunities to gain exposure to new and emerging technologies.
  • A chance to grow and advance your career in a supportive, team-first culture.
  • Competitive benefits, including life insurance, paid time off, holidays, and parental leave.

    • This is a unique opportunity to join a forward-thinking organization that’s shaping the future of fleet and field service technology. If you’re ready to bring your tech expertise and marketing acumen to the next level, we’d love to hear from you!

    Let’s Connect!

    If you are available immediately with the requirements listed above, click the “Apply Now!” link. For assistance with applying, please call Robert Half at (403) 264-5301 quoting job reference number 05110-0013155838.

    Robert Half would like to thank all applicants for their expressed interest however, only those candidates identified for interview will be contacted.

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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