Specialist, Digital Go-To-Market

At RONA, our employees let their passion blossom every day. Our teams are driven by the desire to help people bring their projects to life and are committed to making a difference in the communities we serve.We operate or service corporate and affiliated dealer stores. With a distinctive product and service offering and complementary store formats ranging from neighbourhood hardware stores to big box stores, our RONA+, RONA and Dick’s Lumber banners are well equipped to help meet the needs of all DIYers and contractors.You’ve got the talent? We’ve got the tools! Here, your work and ideas will contribute to building a flourishing organization. Your voice will always be heard and valued. You’ll find career opportunities that live up to your ambitions and be able to further develop your unique set of skills.So, if you’re looking to do what you love, we could be a perfect match.Reporting to the Manager, Digital Experience B2B, and working closely with the Advisor, Digital Experience, the Specialist, Digital GTM is responsible for the execution and optimization of the online customer journey for go-to market initiatives.We are looking for an ambitious, dynamic, data-oriented, and self-motivated individual who will help us get to the next level. If this is you, please read on to learn more!Your roleMaintain the weekly brief for homepage changes

Manage the execution of online-only events, making sure the customer journey is optimized for maximum impact.

Develop a GTM plan and strategies of online events

Coordinate timelines, planning, and distribution of work and ensure quality control of projects

Prepare creative briefs for the studio and other marketing support teams

Make recommendations to increase sales in order to meet objectives

Stay abreast of trends, competitive activities and offer recommendations.

Create post mortems to analyze past promotions and optimize future ones

Manage and coach a team of coordinators

The qualifications we are looking forUniversity degree in Marketing or Administration, or any other form of experience and study deemed equivalent

At least 4 to 5 years of experience in GTM and execution of online events

At least 3 years of experience in digital marketing or eCommerce

Experience in B2B retail (an asset)

Organizational skills, rigour, autonomy, and attention to detail

Experience in managing a team

Strong aptitude for team work

Excellent ability to adapt to change, work under pressure, and manage multiple projects at once

Excellent oral and written communication skills, in French and EnglishIf selected for an interview, please advise our Human Resources team if you require accommodation during the interview and assessment process and we will work with you to meet your accessibility needs.RONA is committed to encouraging diversity and inclusion. We are pleased to consider applications from all qualified candidates, regardless of race, colour, religion, sexual orientation, gender, nationality, age, disability, or any other protected status.