public relations agent

Work setting

• Urban area
• Various locations
• Cultural organization
• Museum
• Arts and culture

Tasks

• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Prepare written material such as reports, briefs, website content
• Perform administrative tasks
• Respond to enquiries from members of the business community concerning development opportunities
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Act as spokesperson for an organization
• Answer written and oral inquiries
• Co-ordinate special publicity events and promotions
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Conduct analytical marketing studies
• Review and evaluate commercial or industrial development proposals
• Develop portfolio of marketing materials
• Evaluate customer service and store environments
• Design, conduct and analyze quantitative and qualitative research projects
• Develop feasibility studies
• Maintain database of potential franchisees, real estate locations and on-line buy / sell Internet sites
• Prepare funding applications
• Develop marketing strategies
• Ensure appropriate business / commercial licenses are in place
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials
• Copywrite
• Consult with clients after sale to provide ongoing support

Supervision

• 1 to 2 people

Area of work experience

• Community service organization
• Product development
• Tourism

Own tools / equipment

• Computer
• Cellular phone

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Dependability
• Reliability
• Integrity
• Quick learner
• Due diligence

Screening questions

• Are you available for the advertised start date?
• Are you currently legally able to work in Canada?
• Do you have previous experience in this field of employment?

Workplace information

• On the road job

Financial benefits

• Commission
• Mileage paid

Other benefits

• Free parking available