Job Description
Job Title : Sales Director
Immediate Manager : President
Dotted-Line Reports : 1 person
Office Location : On-site (Mississauga) – This position requires the employee to work from the office at least three (3) days per week, with flexibility to work remotely for the remaining two days.
Position Summary
The Sales Director will play a critical strategic leadership role , overseeing all sales activities and commercial channels for Rana Meal Solutions Canada Inc. This individual will be responsible for driving business development, optimizing customer networks, and building strong partnerships to accelerate growth across all sales channels in Canada.
As a foundational team member during the company’s expansion phase in Canada, the Sales Director must possess an entrepreneurial mindset , strong analytical skills , and a collaborative approach to working across various functional areas, both locally and internationally .
This position requires a visionary leader who can balance long-term strategic planning with day-to-day execution , ensuring sustainable sales growth, profitability, and brand presence in the Canadian market.
Key Responsibilities
1. Strategic Business Growth & Partnership Development
- Serve as a trusted partner for key customers, driving category growth and profitability .
- Develop and execute joint business plans with customers using strategic selling principles.
- Lead high-level customer negotiations and ensure win-win solutions.
- Build and sustain long-term partnerships across all commercial channels.
- Act as a brand ambassador , elevating Rana’s visibility and market position in Canada.
2. Sales Strategy & Execution
Lead the development and execution of a comprehensive sales strategy across all channels.Identify and pursue new business opportunities to expand market share.Develop and implement pricing, promotional, and category management strategies to drive sustainable sales growth.Manage the sales pipeline , tracking and analyzing key performance indicators (KPIs) and sales metrics.3. Financial & Business Planning
Manage pricing strategies to balance profitability and volume growth .Work closely with finance and operations to prepare budgets, conduct performance reviews, and provide accurate forecasting.Oversee trade spend, promotional costs, and year-end rebates , ensuring financial accuracy and risk mitigation .Conduct detailed sales and profitability analyses , leveraging data-driven insights to inform strategic business decisions.Evaluate the impact of new product launches and recommend strategic adjustments to maximize return on investment (ROI).4. Leadership & Team Development
Lead, coach, and develop a high-performing sales team , fostering a culture of engagement, accountability, and continuous learning .Build and elevate selling capabilities within the team to enhance customer engagement and revenue generation.Champion a results-driven and customer-centric mindset across the organization.5. Cross-Functional Collaboration
Work closely with Marketing, Finance, Supply Chain, and Product Development teams to ensure alignment between sales initiatives and company objectives.Collaborate with trade marketing to develop impactful sales tools, promotional materials, and customer engagement strategies .Ensure seamless coordination between international teams and local execution.6. Performance Measurement & Continuous Improvement
Track and evaluate sales performance , identifying areas for improvement and implementing best practices.Use data-driven insights to refine sales approaches and optimize go-to-market strategies.Provide quarterly business reviews , ensuring alignment with corporate goals and financial expectations.Key Performance Indicators (KPIs)
The Sales Director’s success will be measured by :
Revenue Growth : Achieve and exceed sales targets and market expansion goals.Profitability : Maintain strong margins and trade spend discipline.Customer Relationship Management : Build and sustain long-term customer partnerships.Forecast Accuracy : Ensure precise sales and financial forecasting.Leadership & Team Engagement : Develop a high-performing sales team.Operational Efficiency : Improve sales operations to maximize effectiveness.Qualifications & Experience
Education :
Bachelor's degree in Business Administration, Marketing, Economics, or a related field (MBA is a plus).Experience :
8+ years of progressive sales leadership experience , preferably in Consumer Packaged Goods (CPG) or Retail .Proven track record of managing large retail accounts and executing successful sales strategies .Strong experience in category management, trade marketing, and financial acumen .Demonstrated ability to lead and develop high-performing teams .Technical Skills :
Strong financial acumen , including knowledge of COGS, P&L, ROI, and trade spend analysis .Experience working with AC Nielsen data, GS1, and customer portals is an asset.Proficiency in Microsoft Excel, PowerPoint, and CRM systems .Soft Skills :
Strategic thinker with a data-driven approach to problem-solving.Strong negotiation and relationship-building abilities.Entrepreneurial mindset with the ability to navigate ambiguity and drive innovation.Exceptional communication and presentation skills.Highly adaptable, results-oriented, and capable of thriving in a fast-paced environment .Ability to manage multiple priorities while maintaining attention to detail .Additional Considerations :
Bilingualism (English & French) is an asset as the company expands into Eastern Canada .Project management experience is a plus.Ability to travel as required .A valid driver’s license and access to a vehicle are required.Additional Information
Key Internal Relationships : Sales, Marketing, Finance, Supply Chain (both locally and internationally).Key External Relationships : Retailers, distributors, and other commercial partners.Work Environment : Primarily office-based with some travel required.Hybrid Work Model : At least 3 days per week on-site (Mississauga), 2 days remote .Note : This job description is designed to indicate the general nature and level of work performed and is not an exhaustive list of all duties, responsibilities, and qualifications required for the role.
