College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years
Tasks
Analyze market research data to improve business decisions or activities
Assist in product development
Direct the marketing strategies of establishments
Establish distribution networks for products and services
Evaluate the marketing strategies used by establishments
Develop promotional materials
Hire, train, direct and motivate staff
Manage contracts
Market business services
Plan and control budget and expenditures
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services