Web Coordinator

StructubeLaval, Québec, Canada

3 days ago

Job type

Full-time

Job description

Description du poste

The Web Coordinator works on the Marketing Manager’s team and is responsible for the day-to-day activities and optimization on Structube.com. They will monitor errors and manage quality assurance of the website in order to optimize the customer experience online. They will support the marketing team in the development, execution, deployment and post-campaign analysis of web-related marketing initiatives, ensuring that industry best-practices are upheld.

Job Description

Manage and oversee day-to-day tasks associated with the operation of Structube.com : content updates, error monitoring, web pages set up and maintenance;
Recognize opportunities for site improvements that will lead to increase sales conversion and engagement;
Visual merchandising of all website product pages, tag all products in web content;
Ensure a seamless experience and optimized purchasing path from call-to-actions to landing pages;
Work closely with the product team to ensure all online product features and information are displayed at their best;
Collaborate with several entities to provide accurate keyword information in order to optimize SEO performance across all content on the website;
Perform site audits and lead quality assurance efforts as required, to ensure content on Structube.com is optimized, accurate and up-to-date to optimize UX / UI by implementing best practices;
Implement and utilize Google Analytics, Looker Studio and other third-party apps and plugins to improve customer experience and increase sales;
Monitor ongoing automated email marketing performance and suggest recommendations to optimize customer journey emails;
Coordinate web projects with in-house developers and external agency;
Work with 3rd party representative to coordinate feed optimization, pixel integrations, etc.;
Collect customer service feedback to identify areas of improvement and implement changes online to improve overall customer experience;
Manage Google Locations and Facebook Locations for all Structube stores;
Manage website reviews;
Monitor and analyze data and trends, while reporting on KPI performance;
Analyze competitors on an ad hoc / seasonal basis identifying opportunities that may help improve the customer proposition of the website.

Qualifications

1-3 years experience in eCommerce or Digital Marketing

Bachelor's Degree in Commerce or Marketing

Experience with Magento, Adobe E-Commerce, NAV (Microsoft Dynamics 365) an asset

Knowledge of Google Ads, Google Analytics, Facebook Business Suite, Google Business Manager an asset

Understanding of SEO, SEM, Adwords, AB Testing, Sales Funnel

Good understanding of all aspects of web and eCommerce metrics and analytics

Excellent understanding of customer journey as it pertains to an online shopping experience

Experience in catalogue feed optimization, attribution modeling and website optimization

Proven ability to make data-driven decisions

Analytical, rigorous, detail-oriented and disciplined

Excellent interpersonal & communication skills

Demonstrated ability to adapt and work with team members of various experience levels

Ability to work with minimal direction with a focus on customer satisfaction

Proven ability to make data-driven decisions

Bilingual (English and French).

Informations complémentaires

At STRUCTUBE, we believe in equal access to employment and the richness of the diversity of our employees!

About us :

Structube wants to offer its clients a wide range of modern edge home furniture at its best affordable prices! We help our customers rediscover their home, one room at a time. With over 80 stores nationwide and over 700 employees and counting, Structube's small family business has become a thriving retailer brand looking to transform its future retail markets. Join Structube and come experience working with our ambitious, dynamic and motivating team!

Dream a space for them. Dream a career for you at Structube!