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Director of Brand Marketing

Director of Brand Marketing

Earth's Own Food CompanyBurnaby, BC, Canada
6 days ago
Job type
  • Permanent
Job description

ROLE : Director of Brand

REPORTS TO : Vice President, Marketing

LOCATION : Burnaby, BC

We are looking for a Director of Brand to fuel the ambitious growth on the Earth’s Own brand. Our Director of Brand is responsible for providing strategic leadership to grow the brand’s national presence.

Opportunities

This is a very exciting time for the Marketing team as we grow and expand! The main challenge is to continue to drive strong brand growth through strategic positioning, storytelling, innovation, and mission. This allows you to leave a permanent footprint on the brand.

Here is who you are…

Drive & Motivation

  • You believe that plant-based is more than just a way of eating but a total lifestyle shift
  • You are passionate about changing the world through a plant-based movement and the impact that can have on the world (but being vegan isn’t required)
  • You want to have impact, add strategic value and be proactive in finding opportunities to make a difference
  • You want to have impact and are proactive in finding opportunities to make a difference
  • You have a passion for growth and a proactive approach to personal development

Character & Abilities

  • You have the ability to work in a high rate of productivity in a fast-paced environment
  • You have a proven ability to contribute as part of a team
  • You have a proven ability to develop effective marketing programs, translating marketing objectives into functional plans that achieve targets.
  • You are a people person that enjoys collaborative team sessions and isn’t scared off by discussions with senior leadership

    • Knowledge & Skills

  • You have excellent analytical and project management skills, with ability to lead cross functional teams
  • You have strong communication skills, both written and oral
  • You are highly organized and able to multitask
  • You possess the ability to identify and map out white space opportunities
  • You have excellent troubleshooting skills

    • Experience

  • You have at least ten years marketing experience at a senior level within consumer packaged goods
  • You have successfully managed a team of highly engaged overachievers.
  • Have some experience leading digital content development, paid media and digital execution
  • You have a Degree or Diploma in Business

    • Things you will do…

  • Create, build and develop strategic marketing plans that drive strong brand growth + support the brand mission
  • Identify white space + manage the development of new products to best deliver against key consumer insights
  • Manage programs to facilitate the volume and profit growth in support of annual business objectives. This includes marketing campaigns and events
  • Build, manage and coach a high-performing marketing team