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Director, Brand Health Tracking

Director, Brand Health Tracking

Marketing Management Analytics, Inc.Montreal, Montreal (administrative region), Canada
6 days ago
Job type
  • Full-time
Job description

What makes this role important at Ipsos?

In this role, you will be responsible for leading a team of dynamic and passionate professionals. The role will assist with functional and technical knowledge and help with the deployment of complex projects and support large programs. You will create proposals of all types which contribute to growing business presence and scope with clients, as well as mentor and coach a small team of researchers.

What you can expect to be doing :

  • Manage client needs related specifically to syndicated data and research offerings of the BHT service line.
  • Independently price and write full proposals of all types, with the goal of growing Ipsos business and presence with assigned clients.
  • Perform data analysis and verification, test hypotheses, draw conclusions; prepare reports and presentations; make recommendations from the data results based on the client’s requests and business needs.
  • Has vision to spectrum of client needs and help connect the dots between projects. May include linking projects to each other, pulling in other service lines, proactively sharing Ipsos capabilities of interest, and more. May include new business outreach and structured business development plans.
  • Mentor and train junior team members on best practices and career growth on an ongoing basis.
  • Create an "internal brand" within Ipsos and specific thought should be given to the unique area (whether client-facing and / or internal-facing) and activities that will help guide what they want to be "known for" as an expert within and outside of Ipsos.

CLIENT MANAGEMENT RESPONSIBILITIES

  • Act as primary project lead to the client, overseeing more junior members. Handle more complex conversations / communications around project design, analysis, and unexpected challenges. Work to ensure business retention and uncover incremental revenue generation opportunities. Provide coaching and guidance to more junior team members on their own client interactions.

    • STUDY LEAD RESPONSIBILITIES

  • Use cross tabulation to sort and analyze data findings and results. Manage large datasets and databases of related syndicated research data. Leads / co-lead final report writing elements, strategic client guidance and presentation of findings.

    • EMPLOYEE MANAGEMENT RESPONSIBILITIES

  • May act as manager to one or more Account Managers / Senior Account Managers, which would include overseeing training schedules, day-to-day guidance and supervision, and providing feedback (both ongoing and during annual review and goal setting).

    • STRATEGIC THINKING EXPECTATIONS

  • Act as strategic leader for project team and (in some cases) for client account team overall. Thinks through implications of actions, identifies opportunities and risks, and acts accordingly, balancing providing what the client needs with the optimal outcome for Ipsos.

    • This might be the job for you if you have :

  • Minimum of 7 years of research experience; ideally at least 5 years on the supplier side.
  • Superior organizational skills, including ability to manage and delegate work effectively, attention to detail & demonstrated commitment to the accuracy and completeness of information.
  • Balance of attention to detail with view to bigger picture and overall objectives of each task.
  • Ability to oversee multiple projects, including managing workload of direct reports.
  • Strong team leadership skills with experience in mentoring and / or managing others - ability to coach, guide and support direct reports.
  • Ability to think creatively about how to align the appropriate project resources, whether inside or outside of the immediate project team.
  • Strong aptitude for research consulting with highly developed analytic skills.
  • Ability to think strategically in terms of clients’ business, as well as opportunities for Ipsos to grow its business.
  • Highly motivated, self-directed and possess a driven personality capable of working within tight deadlines.
  • Substantial experience in client relationship management.
  • Excellent written and verbal communication skills in addition to well-developed interpersonal and presentation skills are necessary.

    • If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to!

    What’s in it for you :

    At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

    To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit :

    Why Work at Ipsos | CA

    Commitment to Diversity

    Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do.

    We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

    Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

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    About the Team

    The Brand Health Tracking Service Line helps clients manage their in-market brands in terms of monitoring health and making sure they are on the right course. Clients have their own sales data, we provide them with brand affinity data to understand how people feel about the brand and its competitors longitudinally.

    About Us

    Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we’re proud to share we’ve received our Great Place to Work Certification in 2022 & 2023!

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