SEO Strategist

VERB is a digital marketing and technology agency with our head office located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world’s biggest destinations, resorts, and travel brands—and with our employee travel credit, it’s easy to experience them for yourself. We take a balanced approach to work / life and have fun at the office– or wherever we happen to be working. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast.

Sounds good? Great, here's who we're looking for...

An SEO Strategist is a vital part of the team at VERB. In this role, you will be responsible for devising and implementing SEO strategies that drive success for our clients. Your main objective will be to improve search engine rankings by leveraging optimization techniques and technical SEO expertise. As an expert in this field, you will also be in charge of generating comprehensive SEO reports and providing valuable insights to our clients. Additionally, you will oversee the day-to-day operations of SEO for both existing and new projects, ensuring that our team adheres to the highest SEO standards.

What You Will Do

• Manage day-to-day SEO activities for retainers and new builds
• Manage pre and post launch SEO activities for new builds and launches by coordinating SEO tasks
• Use a variety of SEO tactics (site architecture, on-page, off-page, local SEO) to improve clients’ visibility in search results, and create and present reports to clients that provide insight and rational to those tactics and recommendations
• Manage backlink profiles for client sites including developing and implement link building strategies and other off-page optimization tactics
• Work with the SEO team lead to develop and implement an integrated SEO strategy for clients
• Continuously think of ways to improve SEO strategies and tactics and help implement those changes
• Use a suite of tools to monitor and troubleshoot client SEO performance
• Perform SEO activities including, but not limited to, keyword research, competitor research, content, and website performance analysis
• Maintain SEO keywords and trends charts
• Follow up with the Accounts team and other departments as required to ensure relevant tasks are completed
• Stay up to date on SEO and integrated marketing trends and work closely with multiple internal teams to incorporate SEO research into other channels
• Coordinate with PPC teams on SERP strategy
• Provide client SEO training, as required
• Participate in SEO team training activities and assist with other SEO activities as required

Requirements

Benefits

Our benefits are anything but basic, with vacation time available on day one (not to mention an extra bonus week during the holidays), an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you’re around.

In addition, we offer the following and are consistently looking for new ways to enhance the benefits we offer to our team :