Content Specialist

Wesgar is the fastest growing custom precision sheet metal fabricator and the largest producer of high-mix, low-volume products in Western Canada and the Pacific Northwest. As a specialist in identifying and solving the unique challenges and complex needs of each customer, Wesgar crafts tailored solutions to meet and deliver to our customers’ exacting standards. Our world-class, 120,000 sq ft operations houses state-of-the-art sheet metal and copper fabrication equipment.

Wesgar's one-stop-shop is capable of serving the high demand of our customers and offers an unrivaled range of services, including design for manufacturability, prototype production, fabrication, finishing, assembly, machining, stringent quality inspection and documentation, inventory and stocking programs, and logistical services.

Role Overview

As we expand, we are investing in marketing to enhance our brand visibility, lead generation, and customer engagement in the industrial sector. We are seeking an experienced Content Strategist to lead and execute our content strategy to support business goals, enhance brand reputation and engage our customers.

The ideal candidate is skilled in copywriting and brand storytelling for B2B, with proficiency in media creation, including development of print and assets for digital platforms.

Content Strategist Job Description

Key Responsibilities :

• Develop and execute a comprehensive content strategy aligned with Wesgar’s business objectives, target audiences, and marketing goals.
• Oversee the creation of compelling, SEO-optimized content for various platforms, including web pages, blogs, social media, case studies, and technical documentation.
• Plan, create, and manage email campaigns to nurture leads, engage customers, and support marketing initiatives.
• Collaborate with subject matter experts and cross-functional teams to produce thought leadership content that showcases our expertise and differentiates our services.
• Manage social media strategy, including content creation, scheduling, engagement, and performance tracking across platforms like , Facebook, and Instagram.
• Leverage data-driven insights to optimize content for search engines, improve organic reach, and refine strategies based on campaign performance.
• Ensure all content aligns with Wesgar’s brand voice, style guidelines, and industry standards while meeting deadlines and approval processes.
• Proficient in Adobe Photoshop and InDesign

Qualifications

Experience :

Skills & Competencies :

Education :

Nice to Have :

Salary per year $75,000-$85,000

Thank you to everyone who submitted their resumes. We appreciate your interest in the role. While we wish we could reach out to everyone, we will only be contacting candidates selected for an interview.