Role : Marketing Automation Coordinator
Location : Montreal, QC Hybrid
Are you looking to work with a dynamic team? We are currently looking for Marketing Automation Coordinator to be part of our client’s team of professionals.
Great opportunity, apply today!
Responsibilities :
- Design and execute marketing automation campaigns that have a direct impact on sales
- Implement automated campaigns with the aim of nurturing prospects and moving them through the marketing funnel
- Analyze campaign results and apply lessons learned to future campaigns
- Develop specialized knowledge of marketing automation tactics tailored to different marketing objectives and products, and advise marketers accordingly
- Contribute to building the sales pipeline by helping business lines to identify and target the appropriate audience, both inside and outside the aerospace industry, in close coordination with marketing managers
- Research industry trends and identify sales opportunities in coordination with marketing and sales teams
Qualifications :
- 3+ years of experience in a related position
- Proven track record of delivering on revenue objectives and marketing campaigns
- Administrative responsibilities of CRM platform
- Good understanding of the latest marketing trends and techniques
- Highly developed in the following proficiencies
- Customer experience
- Knowledge / experience with campaign management and execution
- Knowledge / experience with metrics measurement and ROI
- Advanced analysis & report writing skills focused on delivering insights and actionable recommendations while overseeing the implementation of the recommendations
- Strong solution-focused work ethic with a high degree of flexibility, supporting multiple projects of varying complexities and priorities
- Highly organized and detailed oriented, with strong interpersonal skills with the ability to work well independently and in a team
- Excellent oral and written English
- Experience with Google Analytics Certification is an asset
- Experience with Pardot and Salesforce are big assets
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