CO-OP - Marketing Coordinator

Role Mission & SummaryThe role's mission is to increase awareness and visibility for our brand and products resulting in sales conversions. Working closely with the Sales & Marketing team, the Marketing Coordinator will be responsible for promoting our products through engaging social media campaigns, posts, review platforms and customer interactions. Other tasks will include general marketing duties, sales support and projects as assigned. The candidate is creative, forward-thinking, energetic, outgoing, and passionate about the company values and purpose.Core Job Responsibilities & Duties• You will possess excellent business-related experience with social media platforms (Instagram, Facebook, TikTok, Linkedin, etc.);• You will gain experience representing multiple brands through social media channels;• You will engage people daily / weekly through our social media / email marketing utilizing fresh,innovative content;• You will represent the company through daily responses to online reviews and will use patience and problem-solving skills to effectively address customer concerns;• You will hold knowledge of company's daily sales plans and conversion rates to help push and reach the company's sales goals;• You will help distribute rack cards, brochures and promotional material through the city as required;• You will contribute to and maintain image and video content library;• You will meet or exceed targets set by supervisors (sales; bookings; engagements; views, etc.)• You will help plan and execute familiarization tours, industry cruises, and work with folks who apply to our Ambassador program;• You will help track and build on our strong SEO results;• You will help maintain our online profiles;• You will help create blog posts and create vlogs.Your Personality• You have a keen sense of need for achievement of goals and success;• You have the ability to work under your own initiative in an often fast-paced environment;• You have well-developed interpersonal skills and can take on responsibility beyond direct duties;• You have a high-level of motivation, determination, and commitment.QualificationsExperience & Qualifications• Completion or enrolment in marketing or public relations degree / certification;• Experience managing corporate or organizational social media accounts;• Minimum 3-months experience in a public relations, marketing and / or promotions role;• Outgoing, people focused, customer oriented;• Experience with web design and general understanding of web analytics is an asset.Approved Apparel• Business Casual and / or company branded clothingAbout Ambassatours Gray Line Ltd.For over three decades, Ambassatours Gray Line has stood as a leader of excellence in sightseeing in Canada's East Coast, offering award winning land and water tours across Nova Scotia, New Brunswick, and Prince Edward Island. Our heart beats in Halifax, Nova Scotia, where our journey began and continues to flourish.As a distinguished Gray Line affiliate, we're not just about tours; we're about creating extraordinary experiences. Our mission is to enrich lives through exceptional journeys that leave lasting impressions. From our celebrated Harbour Hopper Tours and Boat Cruises in Halifax, to the serene beauty of Peggy's Cove and the Annapolis Valley, each experience is crafted to offer a unique perspective of Eastern Canada's charm and rich history.Our purpose is clear : To Create and Deliver Exceptional Experiences to Enrich the Lives of our Team, Customers, and Communities. This purpose echoes in every tour we conduct, every story we share, and every smile we bring to our guests' faces.Please join us in exploring the natural wonders and vibrant sea and landscapes of Eastern Canada, and discover why at Ambassatours Gray Line, we do more than just tours - we create memories that we hope will last a lifetime.Ambassatours Gray Line is proudly Rainbow Registered : Canada's national accreditation for 2SLGBTQI+ inclusive, welcoming and safer spaces for all. Learn more about this program at rainbowregistered.caAmbassatours Gray Line is proud to be an Age-Friendly Institute's Certified Age Friendly Employer (CAFE). This program is the nation's only certification program that identifies organizations committed to being the best places to work for employees aged 50+.Our PurposeTo Create Exceptional Experiences to Enrich the Lives of our Team, Customers and Communities.Our Core ValuesWe Do the Right Thing - AlwaysOur team acts with integrity and honesty and focuses on putting ourselves in the shoes of others. Our commitment to safety for our team and guests is uncompromising.We Step Up and Own ItWe empower each other to take ownership of our actions. We are accountable for ourselves, our colleagues, our clients, and our company.We Communicate Clearly and HonestlyWe're honest, transparent, and committed to doing what's best for our guests and our company. We collaborate openly in pursuit of the truth.We Work as a TeamWe are committed to building an encouraging, caring, and supportive environment. We share a responsibility to support our team members and enrich their lives.We Find a Better WayWe actively seek continuous improvement by challenging the status quo with open minds, focus, and creativity.We Exceed ExpectationsWe pursue excellence with pride, commitment, and reliability. We consistently deliver high quality work, both internally and externally.Ambassatours Gray Line is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to the principle of employment equity for all applicants and employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Ambassatours are based on business needs, job requirements and individual qualifications, regardless of age, race, colour, religion, creed, sex, sexual orientation, gender identity, gender expression, physical or mental disability, or any other of the protected characteristics as per the Human Rights act of Nova Scotia. Ambassatours will not tolerate discrimination or harassment based on any of these characteristics.