Brand Strategist

Advocate Printing and Publishing is Atlantic Canada's leading commercial printer, providing high-quality print solutions to businesses of all sizes. With state-of-the-art facilities in Nova Scotia and New Brunswick, the company specializes in offset, digital, and large-format printing. Committed to excellence and community engagement, Advocate supports initiatives in sustainability, mental health, and local well-being.

We are looking for a passionate and driven Brand Strategist to join our team! As a Brand Strategist, you will develop and implement integrated brand marketing initiatives, with a focus on audience engagement and content-driven strategies, while executing creative campaigns across digital and traditional platforms. If you thrive on creativity, strategy, and collaboration, this role is for you!

Responsibilities

• Develop and execute a brand strategy that aligns with business goals.
• Ensure consistency in brand messaging, visuals, and tone across all channels.
• Plan and implement marketing campaigns to strengthen brand identity and engagement.
• Lead content marketing efforts and develop strategies to grow and retain audiences.
• Conduct market research to understand competitors, trends, and customer preferences.
• Oversee digital marketing efforts, including social media, email campaigns, and SEO.
• Manage branded materials for digital, print, and event marketing.
• Support sponsorship programs to maximize exposure and ROI.
• Work closely with editorial and creative teams to maintain brand consistency.
• Use data and audience insights to refine content and marketing approaches.

Education & Experience

What Advocate Provides

All applications will reviewed; however, only those selected for an interview will be contacted.

Advocate is committed to building and fostering a diverse, fair, and inclusive workplace which values diversity and encourages respect and dignity for all beliefs and ideas.