Product Marketing Manager

Are you a driven, collaborative product marketer with extensive experience developing and launching go-to-market programs?

Are you passionate about supporting the development and positioning of tech products that help save lives? 🏢 An established B2B technology company 📍 Hybrid (Calgary, AB office) In this job, you will...

Drive product launches in collaboration with sales, product, marketing and customer service stakeholders.

Develop and execute strategies that effectively position and promote the company’s products, ensuring strong alignment with customer needs and organizational goals.

Develop product messaging that highlights the company's unique value, resonates with target buyers and addresses pain points.

Conduct market research to understand the competitive landscape, customer preferences, and market trends, leveraging these insights to shape product positioning, messaging, and go-to-market strategies.

Monitor product usage metrics and customer feedback, identifying actionable insights and developing new strategies for expansion and product launches.

Act as a bridge between product development and sales to ensure products reach and resonate with target audiences.

Engage with customers and internal stakeholders to gather deep customer insights.

Create customer-focused content (e.g.

blog posts, social media posts, and landing pages) and sales materials.

You have...

5+ years’ experience in a product marketing role, preferably in B2B tech.

Experience developing and executing GTM strategies for diverse buyer personas.

Proficiency in content development, including presentations, sales collateral, blogs, etc.

A proven ability to build strategies and generate innovative ideas based on customer and market insights.

An ability to balance multiple projects simultaneously in a fast-paced environment.

Experience collaborating with cross-functional teams including sales, product, operations and executive leadership.

Exceptional written and verbal communication skills.

An entrepreneurial mindset.

Experience with project management and collaboration tools.

About Smart, Savvy + Associates Smart, Savvy + Associates is a recruitment agency that specializes in connecting companies across Western Canada with marketing, communications and creative professionals they need, from coordinators to C-suite.

Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of what it takes to find and hire best-in-class talent.    Powered by JazzHR