Creative Marketing Specialist

Job Description - Creative Marketing SpecialistAbout Novus : Who We AreNovus is a progressive automotive group committed to innovation, exceptional customer experiences, and making a positive impact in our community. Representing five dealerships and seven automotive brands in the Durham region (Ontario Motor Sales, Clarington Hyundai, Clarington Kia, Durham Harley-Davidson, and Marigold Ford Lincoln), Novus Automotive is reshaping the way customers experience automotive ownership and care.About The Role : Here’s What The Role EntailsThe Novus Marketing Department is looking for a Creative Marketing Specialist to join the team. This is an in-office role. This position will be responsible for driving the creation of compelling, on-brand content and visual assets for Novus Automotive’s marketing campaigns. You will be at the forefront of developing copy and creative for web, video, photo, social media, and other marketing channels.Collaborating closely with the central marketing team, this role requires strong communication skills, outstanding creativity and mastering digital tools to bring visions to life.Key Responsibilities : Content CreationDevelop compelling, concise, marketing-driven written and visual content for web, social media, video scripts, infographics, print media, and more.Shoot and edit short-form video for social media, web pages and promotional materials.Collaborate with the Marketing Creative and Design Specialist and the Social Media and Engagement Specialist to produce visual assets for dealership promotions.Follow a content strategy and customer journey map, ensuring seamless storytelling across all marketing channels.Strong copywriting and editing skills to craft persuasive and engaging messages for marketing campaigns.Knowledge of SEO best practices is an asset.Asset Development & CampaignsSupport marketing initiatives, including content for brand events, community engagement campaigns, and growth marketing tactics.Work with the marketing team to support digital marketing campaigns from conception to execution while providing a creative approach and solution-based thinking.Assist with SEO-focused content development, ensuring a balance of optimized copy and readability for audiences.Marketing Strategy-SupportCraft creative briefs with thorough detail for designer, that includes action-oriented copy, and source or compile assets for the designer.Develop post-campaign reports.Pull metrics from platforms including Meta, Google Analytics, Monday.com to create marketing scorecard.Collaboration and SupportWork closely with the Brand and Integrated Marketing Manager, and the Manager of Dealership Marketing to align content with broader marketing strategies.Manage multiple projects while meeting deadlines and producing content under tight timelines.Direct the creative process from ideation, production, approvals, revisions to implementation and tracking.Assist with other digital marketing tasks such as email design, ad creatives andQualifications : Degree or diploma in Marketing, Communications, Graphic Design, or a related field.5+ years of experience in content creation, digital marketing, or multimedia production.Proven expertise in content creation, multimedia, and design.Strong copywriting and storytelling abilities with an understanding of brand voice.Experience using graphic design tools such as Adobe Creative Suite, Canva, or similar.Familiarity with SEO principles and web analytics tools (Google Analytics, etc.) is a plus.Experience in the automotive industry is an asset.Why Join Novus?At Novus Automotive, you'll be part of a dynamic and creative team where your work will directly influence our brand’s success. We value innovation and collaboration, giving you the opportunity to make a tangible impact in the automotive industry. If you're passionate about creative marketing and want to bring your ideas to life, Novus is the place to be.Benefits Include : Paid Time Off : 5 personal days, 3 weeks of vacation time (increasing to 4 weeks after 5 years, and 5 weeks after 10 years), 2 paid volunteer days, 3 paid bereavement days, and 5 paid new parent leave days.Comprehensive Benefit Plan : Enrollment in our benefit plan starting on day one.Job Type : Full-timeLocation : Oshawa, ON (In-person)Pay : $65,000 - $70,000 per yearSchedule : Monday to Friday, 8am - 5pmBenefits : Dental careEmployee assistance programExtended health careOn-site parkingPaid time off