At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Marketing Agriculture Lead
This opportunity delivers the following outcomes :
- Customers choose Bayer as their preferred provider for their operation
- Enable customer facing teams to run their local business for the benefit of customers and Bayer
- Customers have trust and confidence using digital tools for their decision making
- Partners and Business unit feel FieldView unmistakably delivering significant value to their business operation.
This is a permanent, home-based position, ideally based in the Ontario area to support and travel within Eastern Canada. Candidates based east of Ontario will also be considered.
What you will do :
Marketing Strategy and Execution :
Collaborate with local teams to customize to local and direct to user directly, while establishing regional marketing standards for FieldView & NBMsDevelop FieldView & New Business Models (NBMs) Strategy, including Key customer strategiesLead the development and implementation of comprehensive marketing campaign planning processes for FieldView & NBMs for the business unitCollaborate with Marketing Campaign & Communication Lead communities to develop and execute demand generation tactics, product launches & customer engagement strategies aligned with local team & business unit goalsDevelop and maintain in-depth product knowledge for all Bayer Digital products Account Management and Strategy :
Support local team and business unit outcomes by leading the development of the digital strategy (FieldView / NBMs) with key accounts, strategic accounts and industry partnersCommunicate business unit digital strategy, develop customer-specific marketing strategy and unique programming to support joint sales and marketing tactics with local teams witih partners.Enable development of customer facing solutions with retail partners and licensing opportunities across FieldView and DFS missions. Collaborate, influence, and drive sourcing strategies from identification to realization Cross-functional Collaboration :
Collaborate with local teams, business unit and marketing peers to communicate and demonstrate the value proposition of FieldView & NBMs, crafting messaging and sales strategies that emphasize the value delivered to all stakeholdersCollaborate with the Digital Integrators (Corn, Soy & Canola / Cereals), Advisors & Businesses Leads to ensure customer needs are met via product & partnership strategyGrow and maintain our partner network by sourcing a strong pipeline of local and regional partnersWho you are :
Strategic-minded that has led regional marketing campaigns OR strong sales experience in the agriculture industry within CanadaStrong influencing skillsAbility to work with multiple stakeholders in a fast-paced, deadline-driven environment, with proven ability to respond flexibly to changing prioritiesA deep understanding of Canadian farmer's needsBachelor's degree in marketing, business or equivalent professional experienceDemonstrated success in managing brands across various geographic regions within CanadaFoster strong relationships with key stakeholders to understand their needs and optimize marketing operations accordinglyStrong analytical abilities for assessing financial data, conducting market research, and performing cost-benefit analysesProficiency in financial modeling for evaluating the potential value of different business initiatives and strategiesA solid understanding of business operations, industry trends, and market dynamics for identifying value creation opportunitiesAbility to travel within Eastern Canada as requiredDriver's License in good standing within the Province you're basedAdditional Skills / Experience Preferred :
10 plus years of industry experience in sales and or marketing along with strong working knowledge of digital agFrench English bilingual is an assetUnderstand digital farming toolsA track record of managing regional marketing campaigns that achieve measurable resultsWhat we offer :
The position provides the use of a vehicleCompetitive compensation and rewards packageCollaborative, diverse and inclusive cultureCareer development and global opportunitiesWork-life flexibility programs such as flex hours, employee discounts, volunteer days, wellness, and other employee offeringsBayer is committed to fostering, cultivating and preserving a culture of Inclusion and Diversity. We embrace and encourage our employees’ differences and believe that our people are our most valuable asset. The collective sum of individual life experiences, knowledge, innovation, self-expression, unique capabilities that our employees invest in their work represents our culture, reputation, and Bayer’s values and purpose.
All referral candidates must first be submitted via our internal referral system by a current Bayer employee in order to participate in the referral program. Once a Bayer employee has successfully referred you in our system, you will receive an automated email with instructions on how to complete your application.
Application Deadline : June 24, 2024
Bayer welcomes and encourages applications from people with disabilities. Candidates participating in our selection process requiring accommodation due to adisability or medical need are encouraged to notify the Bayer representative that they will be meeting with to ensure appropriate arrangements can be made.
Location :
Canada : Alberta : Calgary || Canada : Ontario : Guelph || Canada : Ontario : Kingston || Canada : Ontario : Mississauga || Canada : Ontario : Ottawa || Canada : Ontario : Toronto || Canada : Quebec : Montreal || Canada : Quebec : Sherbrooke
Division : Crop Science
Reference Code : 814918
Job Segment : Retail Sales, Market Research, Financial, Agricultural, Retail, Marketing, Finance, Agriculture
