Senior Specialist, Digital Marketing

Humane Society International / Canada is seeking a dynamic, passionate and creative senior specialist in digital marketing who wants to use their skills to help make this a better world for animals.

If you have experience in social media management, digital marketing and video production, and you would like to work in a fun, high-impact, fast-paced and supportive team environment, we want to hear from you!

Essential duties and responsibilities :

• Management of localized digital communications and expansion of our online presence including digital marketing programs, web presence, localized social media, and more.
• Development of integrated localized marketing campaign strategies — via social media, web, paid digital acquisition – to expand our supporter base, support program goals and raise funds.
• Oversight and development of localized, streamlined content management processes for digital marketing efforts.
• Monitoring and research related to digital marketing, advocacy and communications to inform and enhance localized Canadian campaigns.
• Production of high-caliber video content and management of the end-to-end process of video production for social media and digital marketing.
• Creation of digital content including share graphics and posts for dissemination through web and multiple social media channels for HSI Canada and Friends of HSI.

PERIPHERAL DUTIES AND RESPONSIBILITIES :

1.   Sourcing of new digital vendors and partners.

2.   Regular scanning of the NGO digital landscape in Canada and re-consideration of goals and approach.

EDUCATION AND EXPERIENCE :

1.   At least five (5) years’ experience in digital marketing, communications or a related field.

2.   A bachelor’s degree in communications or comparable work experience.

3.   Strong background in the Canadian NGO digital communications environment.

NECESSARY KNOWLEDGE, SKILLS AND ABILITIES :

1.   The ability to build and foster relationships by reinforcing trust and respect, and demonstrating high standards of tact, diplomacy and discretion.

2.   Excellent written, graphic and verbal communication skills.

3.   Attention to detail and commitment to excellence demonstrated by the delivery of quality and timely outcomes.

4.   Excellent organizational, planning, and time management skills with demonstrated flexibility and the ability to manage multiple and often changing priorities and issues of varying complexity, while meeting time sensitive deadlines and deliverables.

5.   Ability to work both independently and as an effective team member in a team environment.

6.   Must be willing to work outside of regular business hours on occasion.

7.   Bilingualism (English / French) is required.