Director of Brand Storytelling & Communications

Positive Overview : We’re seeking a Director of Brand & Communications to join our automotive client on a full-time, permanent basis. This is a fully remote role, and you can be based anywhere in Canada while working EST hours. You will be responsible for developing and executing a cohesive brand strategy that strengthens our client's market presence and deepens customer engagement. You’ll oversee storytelling efforts across video, social media, web, PR, and other digital and traditional channels, ensuring a consistent and impactful brand voice.This role requires a balance of strategic thinking, creative leadership, and hands-on execution. You will collaborate closely with internal teams, creative freelancers, and executive leadership to shape the brand’s narrative and drive measurable impact.Key ResponsibilitiesBrand Strategy & StorytellingDevelop and implement a comprehensive brand strategy to enhance brand equity and awareness.Lead brand storytelling efforts across video, social media, web, PR, and experiential channels.Ensure a consistent brand voice, tone, and visual identity across all customer touchpoints.Translate company values, mission, and business objectives into compelling brand narratives.Oversee brand campaigns that resonate with target audiences and differentiate the company in the market.Content & Communications LeadershipLead the development of high-impact video content, social media campaigns, and digital storytelling.Oversee the creation of thought leadership content, executive communications, and PR efforts.Partner with creative team members and freelancers to ensure content aligns with brand positioning and marketing goals.Collaborate with marketing, leadership, and sales teams to align messaging across the customer journey.Social Media & Digital StrategyOversee social media content strategy, ensuring engagement, community growth, and storytelling consistency.Identify emerging digital and social trends, leveraging new platforms and formats to amplify brand messaging.Work with analytics teams to measure content performance and optimize strategies based on insights.Leadership & Cross-Functional CollaborationLead and mentor a team of brand, content, and communications professionals, with two direct reports.Manage relationships with content creators to extend brand reach.Oversee budgets and timelines.Skills & Qualifications8+ years of experience in brand strategy, communications, or marketing.Proven expertise in storytelling across video, social media, and digital platforms.Strong background in brand development, content marketing, and strategic messaging.Experience leading creative teams, agencies, and cross-functional initiatives.Deep understanding of social media trends, audience engagement, and digital best practices.Exceptional writing, communication, and leadership skills.Experience measuring brand impact and optimizing content strategies based on performance data.Background in Journalism, PR, Communications, Brand Experience, or a related field required.We look forward to hearing from you!