The Role
Use Marketo to implement new campaigns and programs ( email nurture campaigns, webinars, events, gated content) working across all client and prospect facing communications.
Assist with management and monitoring of multiple nurture programs, conducting regular reviews and analysis to help ensure leads progress through the sales funnel.
Implement A / B testing campaigns to identify the best performing setups.
Integrating campaign activity with our CRM (Salesforce) to improve quality of information for our sales team.
Integrating and managing relevant third-party softwares ( GotoWebinar) with Marketo.
Collaborate with the necessary teams to implement, and measure campaign lifecycles through acquisition, conversion, and retention.
Monitor, manage, and optimize campaigns and campaign assets to improve ROI, using Marketo’s analytics suite to report on the effectiveness of our marketing campaigns.
Help implement new product features to enhance Marketo’s functionality.
Working collaboratively with other departments to ensure automated campaigns achieve company goals.
Mandatory Skills
- Experience with Marketing Automation software (preferably Marketo)
- Strong email marketing and campaign experience
- Strong communication skills
- Analytical and detail orientated
- Excellent time management, and ability to meet deadlines
Desirable Skills
- Experience in a B2B marketing role
- Experience with CRM software (Salesforce)
Why Work for Peninsula?
- Day off on your birthday
- Enhanced Benefits with Health and Dental Coverage
- We offer a Registered Retirement Savings Plan (RRSP) Matching Program
- Downtown Location
- Vacation Days increase after 2 and 5 years’ service
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