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External Communications Manager

External Communications Manager

Securian CanadaToronto, Ontario, CA
15 days ago
Job type
  • Quick Apply
Job description

Description

Reporting into the Director, External Communications, the External Communications Manager will support developing and executing comprehensive communication strategies that drive brand visibility, awareness, and thought leadership for Securian Canada. The ideal candidate will possess a strong writing background, with the ability to create compelling content across a variety of channels, and will work closely with the Director and collaborate with Managers and other junior-level resources across the Marketing & Communications team to ensure alignment with our messaging, brand guidelines, and overall marketing / communications strategy.

What you will do

Content creation, stakeholder engagement and strategy support

  • Develop high-quality content that aligns with the company’s strategic objectives, including press releases, social media content, research reports, speeches, articles, web copy, and various other internal / external communications.
  • Support the Director in developing integrated marketing / communications strategies and messaging for customer-facing and client communications throughout the customer journey.
  • Collaborate with cross-functional teams and various external partners / stakeholders to create content for proposals, case studies, whitepapers, and other collateral that supports business development and sales enablement.
  • Assist in executing content strategies across multiple platforms (social media, websites, articles, etc.), ensuring consistency in messaging and brand tone.
  • Support with development and executive of social impact strategy and reporting.

Managing content workflow and team coordination

  • Support the Director by ensuring that deadlines, content quality, and strategic alignment are met while also guiding and mentoring junior writers and aligning with other team members across Marketing & Communications.
  • Review and edit content produced by junior team members and external partners to ensure it aligns with brand guidelines, brand voice and tone, and ensure that it meets the company’s high standards for quality.
  • Facilitate communication between the director and junior team members to ensure clarity and alignment in project goals, timelines, and expectations.

    • Brand messaging and reputation management

  • Ensure consistency in messaging across all marketing and communications materials, ensuring alignment with the company’s brand, values, and tone of voice.
  • Support the Director in the development of thought leadership content (e.g., reports, articles, social media posts) that enhances the company’s reputation and visibility.
  • Help manage external communications by assisting with the development and implementation of the crisis communications plan and supporting with ongoing issues management.

    • Metrics reporting and analysis

  • Monitor and report on media coverage including sentiment analysis and trends, providing feedback and recommendations to the Director for potential adjustments in strategy.
  • Collaborate with marketing and communications team on metrics reporting and analysis to gauge ongoing progress against team objectives.

    • What you will bring

  • Proven writing experience : a strong portfolio of written content across various channels (website, social media, speeches, etc.).
  • Experience managing content : proven ability to manage content production and workflow, with experience in leading or mentoring other team members.
  • Excellent communication skills : ability to communicate effectively with senior leaders and junior team members, providing clear feedback and direction.
  • Strong organizational skills : capable of managing multiple projects simultaneously while meeting deadlines.
  • Detail-oriented : meticulous in ensuring content is accurate, brand-compliant, and aligned with company goals.
  • Team player : ability to work collaboratively within a dynamic team and across departments.

    • Preferred qualifications :

  • Experience in marketing communications in a corporate or agency environment, particularly within the financial services or insurance industry.
  • Familiarity with crisis communications and managing media inquiries.
  • Experience with content management systems (CMS) and project management tools.
  • Bachelor’s degree in Communications, Marketing, Journalism, or related field.

    • Why join?

    When you’re a part of Securian Canada, you’re a member of an agile and innovative, high-performing, bright-thinking, make-things-happen culture – so that together, we can discover the art of possible.

    At our company, we see your potential on day one and challenge you to grow your unique strengths as you create a career filled with opportunity, collaboration, and purpose.

    You’ll also be part of a team that’s committed to diversity, equity, and inclusion, and who values diverse perspectives, so that you can be the person you want to be – both in, and outside, work.

    Securian Canada offers a competitive total rewards program with a variety of perks and benefits, including :

  • Flexible work arrangements with monthly financial allocations to support your work-life balance;
  • Generous starting paid vacation time, plus additional vacation days for every year of service;
  • Paid volunteer day so you can dedicate time to a cause you are passionate about;
  • Paid personal and wellness days to support your total wellbeing;
  • Educational assistance of up to $3,500 a year (with approval from your manager);
  • Flexible health and wellness account (in addition to comprehensive drug and dental coverage)

    • to help pay for a wide range of wellbeing services that are meaningful to you;

  • Up to 14% of combined contributions to the RRSP matching program;
  • Family-friendly maternity / parental leave and,
  • Many, more benefits, perks and programs.

    • If you have at least 70% of the qualifications we're looking for, want to work in a fast-growing, leading and progressive company, and feel driven to help Canadians and their families build secure futures – we want to hear from you!

    Take the first step in building your future with Securian Canada. Apply now.

    Securian Canada is committed to providing a barrier-free work environment and equal access to employment for all qualified applicants. As such, upon request, Securian Canada will work with applicants that require reasonable accommodations during the recruitment process. Please contact [email protected] for accommodation requests. All information shared during any accommodation request process will be stored and used only in a manner that is consistent with applicable laws and Securian Canada / Canadian Premier Life Insurance Company policies.

    Who we are – and who we’re here for

    We’re here for all Canadians and their families – however they define family. Our practical, life-ready insurance and protection solutions are designed to help provide financial security, so that Canadians can spend more time making every moment count.

    For more than 65 years, we’ve been giving Canadians the confidence to face life’s uncertainties. With offices in Toronto, Montreal, Burnaby, Waterloo and Winnipeg, Securian Canada brings together strong local roots and expertise, a North American footprint, and a global perspective – all while innovating at the speed the markets we serve expect.

    Together with our U.S. parent company, Securian Financial, we are a leading insurance provider in the Canadian Financial Institution and Association & Affinity markets. We offer insurance solutions built with genuine care – providing specialized experiences to those we serve.

    What we do every day to be our very best

    Every day at Securian Canada means a day spent helping Canadians and their families build secure tomorrows. We’re agile and innovative, and we aren't afraid to challenge and create, or bring diverse perspectives to our work.