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Director of Brand Storytelling & Communications

Director of Brand Storytelling & Communications

Creative NicheOntario, Canada
5 days ago
Job type
  • Full-time
  • Permanent
Job description

Positive Overview :

We’re seeking a Director of Brand & Communications to join our automotive client on a full-time, permanent basis.

This is a fully remote role, and you can be based anywhere in Canada while working EST hours.

You will be responsible for developing and executing a cohesive brand strategy that strengthens our client's market presence and deepens customer engagement. You’ll oversee storytelling efforts across video, social media, web, PR, and other digital and traditional channels, ensuring a consistent and impactful brand voice.

This role requires a balance of strategic thinking, creative leadership, and hands-on execution. You will collaborate closely with internal teams, creative freelancers, and executive leadership to shape the brand’s narrative and drive measurable impact.

Key Responsibilities

Brand Strategy & Storytelling

  • Develop and implement a comprehensive brand strategy to enhance brand equity and awareness.
  • Lead brand storytelling efforts across video, social media, web, PR, and experiential channels.
  • Ensure a consistent brand voice, tone, and visual identity across all customer touchpoints.
  • Translate company values, mission, and business objectives into compelling brand narratives.
  • Oversee brand campaigns that resonate with target audiences and differentiate the company in the market.

Content & Communications Leadership

  • Lead the development of high-impact video content, social media campaigns, and digital storytelling.
  • Oversee the creation of thought leadership content, executive communications, and PR efforts.
  • Partner with creative team members and freelancers to ensure content aligns with brand positioning and marketing goals.
  • Collaborate with marketing, leadership, and sales teams to align messaging across the customer journey.

    • Social Media & Digital Strategy

  • Oversee social media content strategy, ensuring engagement, community growth, and storytelling consistency.
  • Identify emerging digital and social trends, leveraging new platforms and formats to amplify brand messaging.
  • Work with analytics teams to measure content performance and optimize strategies based on insights.

    • Leadership & Cross-Functional Collaboration

  • Lead and mentor a team of brand, content, and communications professionals, with two direct reports.
  • Manage relationships with content creators to extend brand reach.
  • Oversee budgets and timelines.

    • Skills & Qualifications

  • 8+ years of experience in brand strategy, communications, or marketing.
  • Proven expertise in storytelling across video, social media, and digital platforms.
  • Strong background in brand development, content marketing, and strategic messaging.
  • Experience leading creative teams, agencies, and cross-functional initiatives.
  • Deep understanding of social media trends, audience engagement, and digital best practices.
  • Exceptional writing, communication, and leadership skills.
  • Experience measuring brand impact and optimizing content strategies based on performance data.
  • Background in Journalism, PR, Communications, Brand Experience, or a related field required.

    • We look forward to hearing from you!