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Senior Director, Integrated and Partner Marketing, Americas

Senior Director, Integrated and Partner Marketing, Americas

Valtech North AmericaMontreal, Montreal (administrative region), Canada
15 days ago
Job description

Senior Director, Integrated and Partner Marketing, Americas

The Opportunity

At Valtech, we've got opportunities to offer you - for learning; for growing; for making a world-changing impact; and for being a real agent of change. Our global workforce exists to unlock a better way to experience the world, and that all starts with our workplace.

Technology has remade the way we live, work, and connect. Every day new products, services, and features are raising our expectations in every aspect of our lives. It's become common for whole new categories and consumer behaviors to emerge and disrupt legacy businesses. And as it becomes easier to digitize, launch, and evolve, the rush to leap ahead is quickly becoming a race to parity. Now that technology has once again leveled the playing field, we believe the next frontier and greater value lives in the experience. And that means the world needs a new kind of company to unlock its value.

Why you should join Valtech?

  • Flexibility : We trust in the expertise, skills, and actions of our colleagues. That’s why we provide a flexible work schedule that supports work / life balance.
  • Career Advancement : We offer a career, not just a job. We invest in the personal and professional growth of every employee because we believe growth leads to both business impact and personal fulfillment.
  • Learning and Development : We foster a culture that encourages and promotes professional growth and development, with continuous learning through our in house LMS (Ask us about the Academy).

Benefits :

  • Flexible PTO Policy!
  • Valtech collaborates with amazing organizations (local to global). If you want to learn and grow as an eCommerce specialist, this is the place for you.
  • Flexible schedule, with a 37.5 hour work week.
  • The possibility to work from wherever you want (subject to approval).
  • Life, medical and dental insurance with 24 / 7 access to counseling and telemedicine & an employee assistance program (EAP).
  • A community of supportive people (from your day-to-day colleagues to the company owners).
  • Offices all across the globe including in Montreal and in Sainte-Thérèse, on the northshore of Montreal.
  • A strong corporate culture where the values Share, Dare and Care are a part of the company’s DNA.

    • The Role

    We seek a strategic, data-driven and experienced senior marketing director to support the Vice-President of Marketing, Americas and the regional marketing organization by leading the partner and vertical marketing teams and driving marketing for the financial services vertical.

    In this position, you will be responsible for overseeing the overall strategy for the financial services vertical, as well leading a team of partner and vertical marketers. You will work closely with the VP and the team to ensure alignment across all marketing activities to drive leads and marketing-influenced revenue.

    You should be a hands-on player / coach and a creative and strategic marketer who can bring world-class marketing to life. You need to be self-motivated and willing to implement your own ideas and creative solutions. You also need to be a strong people manager and mentor.

    Role Responsibilities

  • Marketing strategy and execution :
  • Oversee and ensure the successful deployment of marketing campaigns for the financial services vertical within the region.
  • Develop and lead the tactical execution of the regional marketing plan, campaigns and other projects to drive pipeline and revenue for the business.
  • Work closely with regional digital marketing to drive lead acquisition and support revenue targets.
  • Work closely with the demand generation, partnerships and growth teams, enabling them to meet their objectives by providing them with appropriate tools, materials etc where necessary.
  • Collaborating with regional events marketing on the execution of trade shows and events.
  • Support with regional messaging / marketing collateral creation by reviewing / editing / writing different content formats : emails, blogs, content for events, sales enablement, etc.

    • Team management and leadership :

  • Oversee regional partner and vertical marketing teams to drive alignment across all marketing activities, events and campaign initiatives.
  • Support in developing best practices for partner and vertical marketing.
  • Collaborating in global practice teams to create synergies.
  • Coach, mentor and support regional marketers and help with their growth and development.

    • Minimum Qualifications

  • BA in marketing or a related field.
  • 10+ years of experience.
  • Proven experience in integrated marketing, partner marketing in B2B and Agency.
  • Excellent analytical skills, including utilization of metrics and processing figures with spreadsheets.
  • Ability to creatively devise and lead cross channel marketing campaigns that engage, educate, and motivate.
  • Innate sense of aesthetics, a love for great copy, and a creative, witty style of communication.
  • Aware of the latest trends and best practices in online marketing and measurement.
  • Experience in Financial Services sectors a plus.
  • Bilingual, English and French a must, Spanish a plus!

    • Valtech : The Experience Innovation Company

    We believe diversity is essential to creating the best digital products & experiences. Valtech is committed to providing and maintaining a work environment where all employees and candidates are treated with dignity and respect and that is free of bias, prejudice, and harassment. We're proud to be an equal-opportunity employer committed to diversity and inclusion. We do not discriminate on the basis of race, gender, ethnicity, citizenship, national origin, religion, sexual orientation, age, marital status, disability, veteran status, or any other legally protected status.

    Accommodations are available on request for all aspects of the selection process.

    So, if you are looking for your next challenge? Then this is your chance to join our team of exceptionally talented, creative, and innovative professionals working with composable Best-of-Breed technology platforms within the large-scale digital experience and e-commerce business area.

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