Senior Manager, Advertising & Paid Media Job at Prenuvo in Vancouver

Job Description

Job Description

About Us

At Prenuvo, we are on a mission to flip the paradigm from reactive "sick-care" to proactive health care. Our award-winning whole body scan is fast (under 1 hour), safe (MRI has no ionizing radiation), and non-invasive (no contrast).

Our unique integrated stack of optimized hardware, software, and increasingly AI, coupled with the patient-centric experience of our clinics across North America, have allowed us to lead the charge against "we caught it too late again.

Prenuvo operates preventative screening clinics in Vancouver, Silicon Valley, Dallas, Houston, Boca Raton, Minneapolis, Los Angeles, New York City, Buffalo, Bethesda, Chicago, and Atlanta, with more clinics in North America and internationally in the next 2 years.

We are looking for a Senior Manager of Advertising & Paid Media to oversee a multi-channel advertising portfolio that spans awareness to conversion across various paid media both online and offline.

In this role, you will own and drive the comprehensive advertising strategy across Prenuvo's channels, from digital performance campaigns to offline placements, ensuring that every stage of the funnel is strategically managed and aligned with our growth goals.

Your experience in areas like an advertising agency or in-house ad strategy will be invaluable as you balance hands-on execution with big-picture planning, covering channels from paid social and search to out-of-home, direct mail, and brand partnerships .

In collaboration with other key teams, you will develop, manage, and optimize high-impact campaigns that drive brand visibility, customer engagement, and revenue growth, working across brand and performance campaigns and scaling our advertising efforts to meet evolving business goals.

This role is fully remote. Candidates located in PT time zones highly preferred

Help reshape the world through proactive healthcare while working with cutting-edge technology and high performing teams with deep expertise - join us to make a difference in people's lives!

What You'll Do :

• Lead Full-Funnel Advertising Strategy
• Develop and implement a portfolio-wide advertising strategy that spans awareness to conversion across all channels digital (paid search, social media, programmatic) and traditional (direct mail, OOH, newsprint).

Integrate strategy seamlessly into Prenuvo's customer acquisition and retention goals.

• Campaign Planning and Execution
• Oversee the end-to-end planning, deployment, and optimization of multi-channel advertising campaigns, ensuring all campaigns are designed to reach targeted audiences efficiently and cost-effectively.
• Cross-Channel Optimization
• Analyze performance across both online and offline channels, making data-driven adjustments for maximum ROI. Apply audience targeting, A / B testing, and segmentation to optimize results across diverse platforms.
• Stakeholder Reporting and Insights
• Develop clear, data-driven reporting on campaign performance. Keep stakeholders informed of key insights, trends, and potential risks, recommending strategic adjustments to align with evolving business objectives.
• Creative and Brand Collaboration
• Partner with marketing, design, and content teams to ensure ad creative aligns with brand messaging. Manage content feedback loops to continually refine creative based on audience engagement and channel performance.
• Budgeting and Forecasting
• Efficiently forecast, manage, and optimize ad spend across channels. Leverage data insights to improve return on ad spend and acquisition volume, ensuring spend alignment with sales and marketing goals.
• Agency and Vendor Management
• Oversee external agencies and contractors to ensure campaigns meet Prenuvo's standards and business objectives, managing relationships to leverage expertise while ensuring alignment with internal goals.
• Compliance and Quality Control
• Work with internal clinical and legal teams to ensure all advertising complies with healthcare industry standards and regulations.

Validate all published ads to maintain the highest standards of accuracy and quality.

• Stay on the Cutting Edge
• Keep up-to-date on emerging trends in paid media and performance marketing. Drive innovation by testing new media channels and strategies to enhance brand presence and customer engagement.

What You'll Bring

Experience & Qualifications :

• 5+ years in paid media management across digital and traditional channels, with expertise in planning, executing, and optimizing multi-channel advertising strategies.
• Demonstrated success in running full-funnel campaigns from awareness to conversion, with a strong focus on both performance marketing and brand-building efforts .
• Agency or in-house experience managing complex advertising portfolios, ideally with experience in both high-growth environments and established brands.
• Experience with multiple channels, including :
• Digital : Paid Social (Meta, LinkedIn), Paid Search (Google Ads), Programmatic
• Traditional : Direct Mail , Out-of-Home Advertising , Audio Advertising , Newsprint

Skills :

• Strong analytical skills with the ability to report on full-funnel metrics, leveraging tools like GA4, Google Tag Manager, and Databricks.
• Excellent verbal and written communication skills for effective cross-functional collaboration.
• Proven ability to manage budgets strategically, using data to maximize ROI and acquisition targets.
• Strong project management and organizational skills for handling multiple campaigns and stakeholder expectations effectively.

Preferred :

• Demonstrated ability to unlock new advertising channels and drive growth in fast-paced environments.
• Background in healthcare or regulated industry.
• Ability to respond flexibly to changing priorities and emerging market opportunities, staying current with industry trends to inform strategy.

Our Values

First : we are Pioneers

Transforming healthcare requires divergent thinking, bias for action, disciplined experimentation, and consistent grit and determination to maintain momentum.

This journey is as challenging as it is rewarding.

Second : we are Platform-Builders

We're always building foundations that allow us to achieve tomorrow more than we did today. We never lose sight of what's ahead in a mindset of ownership and duty to our mission.

Above all : we are Patients

We could all be the next person who walks through our very doors, seeking clarity or peace of mind. We are proud of our impact on our patients' lives, and we won't stop till everyone can benefit from our work.

What We Offer

• An avenue to make a positive impact on people's lives and their health
• We believe in preventative healthcare for everyone, including our team - Prenuvo provides free, whole-body scans to each team member
• Growth opportunities are at the heart of our people journey, we're doing big things with bright minds - there is no single path to success, it can be shaped along the way
• Building strong relationships is at the core of everything we do - our team gets together each week to connect, share, and socialize
• Recognizing time away to restore is vital to our wellbeing - we have a flexible vacation policy and we will encourage you to use it
• We offer a comprehensive benefits package including health, dental, vision, including Mental Health coverage, to support you and your family
• The base salary for this role ranges from $100,000-$130,000 in local currency, depending upon experience

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

As part of the hiring process, successful candidates will undergo a background check in compliance to applicable federal, provincial, and state rules.

Please be advised that official communication from our recruitment team will only come from our authorized domain prenuvo.

com . If you are contacted by a recruiter, please ensure their email address ends with @prenuvo.com. We do not use third-party recruitment services or any other email domains for hiring purposes.

If you receive communication that you believe to be fraudulent, please report it immediately to [email protected].