Email Marketing Specialist - Maternity Leave Replacement

Job description and requirements

Email Marketing Specialist - Maternity Leave Replacement

Create value at TC Media Books

TC Media Books is currently looking for an Email Marketing Specialist to replace a maternity leave in our technology development and digital production division. You will be responsible for implementing and managing email marketing campaign strategies for all product portfolios, including branding, to increase brand awareness, lead generation and customer retention.

When your actions lead to success.

Prepare, integrate, program and automate compelling and engaging email marketing campaigns, and collaborate with creative teams and content specialists to ensure the creation of effective, brand-compliant visuals.

Manage broadcast calendars and plan email blasts to maintain optimal customer communication cadence.

Monitor results of email marketing campaigns, analyze performance, provide regular reports on key performance indicators and recommendations for improving campaign performance.

When your expertise drives us.

Three (3) years' experience managing email campaigns

Proficiency in Mailchimp, Active Campaign and other email marketing platforms

Good knowledge of graphic design software such as Photoshop, InDesign and Canva, HTML knowledge an asset

Knowledge of A / B testing and experimentation to optimize campaigns

Experience with Google Analytics and other analysis tools to track and measure campaign performance

Excellent project management skills and ability to manage several campaigns at different stages of progress simultaneously

Fluency in spoken and written French

When our benefits transform your daily life.

A team of people passionate about education and a collaborative, supportive work environment

Telecommuting in hybrid mode with great schedule flexibility. Our offices are located at 5800, rue St-Denis (across from Rosemont metro station)

Generous group insurance plan tailored to you and your family's needs, including unlimited access to a telemedicine service (Dialogue platform)

Vacation and personal days upon hiring, paid leave between Christmas and New Year's Day, summer schedule

Employer-contributed pension plan