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Marketing Analyst

Marketing Analyst

Maple Lodge FarmsBrampton, ON, Canada
4 days ago
Job type
  • Full-time
Job description

Interested in joining Canada’s largest poultry processor? At Maple Lodge Farms, we’re not only passionate about our chickens, but our people, too. We operate to the latest in technological, health and safety, and quality standards. With rapid expansion over the years, and continued innovation and investment in growth, we’re looking for committed, team players to join the Maple Lodge family. As a proudly family-owned Canadian company, we’re passionate about what we do. If you’re a committed team player, we would love to have you as part of our team.

The Marketing Analyst will be responsible for utilizing available data sources to provide meaningful insights to marketing and business development functions regarding market conditions, competitive data and growth opportunities.

What's in it for you?

  • Health benefits and pension plan
  • Weekly pay
  • Onsite Cafeteria
  • Discount at our Chicken Shop
  • Opportunities for career advancement
  • A culture that values humility, a respect for family and hard work

What you will be doing :

  • Conduct market analysis, evaluate the competitive landscape, and identify distribution opportunities using AC Nielsen and customer portal data.
  • Analyze sales data, market research reports, and consumer insights to develop actionable recommendations for marketing strategies.
  • Evaluate the effectiveness of marketing campaigns and promotions through lift analysis, benchmarking, and reporting.
  • Monitor competitor activities and performance metrics to evaluate our products and identify competitive advantages.
  • Collaborate closely with retail sales representatives to collect comprehensive retail landscape data for quarterly reports.
  • Develop and maintain dashboards to track and report key marketing KPI’s such as feature lift, conversation rates, ROI etc.
  • Ensure the RSR and digital teams are informed about the latest updates on the sales feature calendar.
  • Supporting the brand team with data-driven insights for customer presentations and supporting.
  • Track, monitor, and reconcile marketing budget trackers on a monthly basis. Coordinate with brand managers & finance to resolve any discrepancies.
  • Responsible for managing product coupons, checking redemption levels, and monitoring the corporate budget for coupon expenses.

    • What you will bring :

  • College diploma or university degree in marketing
  • Analytical, with problem-identification and problem-solving capabilities;
  • Strong math skills and financial acumen;
  • Team-player, able to collaborate, manage, and influence internal & external stakeholders effectively.
  • Strong communication skills
  • Strong knowledge on AC Nielsen, MS Power BI and customer portal platforms i.e. Loblaws Top shelf, Unify IRI and Walmart Retail Link
  • Ability to excel in a fast-paced environment where attention to detail and effective multi-tasking is essential;
  • Advanced computer skills, especially in Excel and PowerPoint.
  • Digital marketing knowledge is an asset

    • Maple Lodge Farms was established in 1955. We are the largest chicken processor in Canada, and we remain family owned. The principles that guided us from our humble beginnings, when Lawrence May sold eggs door-to-door, are the same principles that guide us today : hard work, agricultural wisdom and family values. We are creating a sustainable future by providing healthy, wholesome, best quality chicken products with a focus on the humane treatment of animals, the responsible use of resources and the positive development of our employees and the communities in which we operate.

    Please note that any offer of employment will be conditional upon background and reference checks, including a criminal record check.

    In accordance with Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act (AODA) 2003, accommodation will be provided in all parts of the recruitment process. Applicants are required to make their needs known in advance.

    We thank all applicants for applying, however, only those chosen will be contacted by our Talent Acquisition Team.