digital marketing coordinator

Education

• College / CEGEP

Tasks

• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare bibliographies, indexes, reading lists, guides and other finding aids
• Prepare written material such as reports, briefs, website content
• Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Write speeches, presentations and press releases
• Administer programs to promote industrial and commercial business investment in rural and urban areas
• Perform administrative tasks
• Plan development projects
• Develop social and economic profiles of an area to encourage industrial and commercial investment
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare sports, literary, performance or other contracts
• Conduct analytical marketing studies
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Develop portfolio of marketing materials
• Evaluate customer service and store environments
• Design, conduct and analyze quantitative and qualitative research projects
• Conduct online marketing, E-commerce and Website promotions
• Maintain database of potential franchisees, real estate locations and on-line buy / sell Internet sites
• Prepare funding applications
• Develop marketing strategies
• Deliver presentations at conferences, workshops or symposia
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials

Computer and technology knowledge

• MS Excel
• Google Drive
• MailChimp

Area of specialization

• Audio / audio-visual
• Interactive / new media
• Communications
• Brand management
• Digital media

Work conditions and physical capabilities

• Tight deadlines
• Fast-paced environment
• Attention to detail
• Overtime required
• Large workload

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Dependability
• Reliability
• Integrity
• Quick learner
• Due diligence

Experience

• 2 years to less than 3 years

Support for persons with disabilities

• Provides physical accessibility accommodations (for example : ramps, elevators, etc.)
• Provides visual accessibility accommodations (for example : braille, screen readers, etc.)
• Provides auditory accessibility accommodations (for example : transcription software, teletypewriters, etc.)
• Participates in a government or community program or initiative that supports persons with disabilities
• Offers mentorship, coaching and / or networking opportunities for persons with disabilities
• Provides awareness training to employees to create a welcoming work environment for persons with disabilities
• Applies accessible and inclusive recruitment policies that accommodate persons with disabilities

Support for newcomers and refugees

• Participates in a government or community program or initiative that supports newcomers and / or refugees
• Assists with immediate settlement needs of newcomers and / or refugees (for example : housing, transportation, storage, childcare, winter clothing, etc.)
• Supports social and labour market integration of newcomers and / or refugees (for example : facilitating access to community resources, language training, skills training, etc.)
• Recruits newcomers and / or refugees who were displaced by a conflict or a natural disaster (for example : Ukraine, Afghanistan, etc.)
• Supports newcomers and / or refugees with foreign credential recognition
• Offers mentorship programs that pair newcomers and / or refugees with experienced employees
• Provides diversity and cross-cultural trainings to create a welcoming work environment for newcomers and / or refugees
• Does not require Canadian work experience

Support for Veterans

• Participates in a government or community program or initiative that supports Veterans
• Offers mentorship, coaching and / or networking opportunities for Veterans
• Provides awareness training to employees to create a welcoming work environment for Veterans
• Recruits Veterans and other candidates with military experience through targeted hiring initiatives (for example : job fairs, outreach programs etc.)
• Assists with immediate transition needs of Veterans (for example : relocation, housing, etc.)
• Offers workshops, counselling services or other resources to help Veterans navigate their transition into the civilian workforce (for example : adapting to different organizational structures)
• Supports Veterans in translating their military skills and experience into the language of the civilian job market
• Offers flexible onboarding options to allow Veterans to gradually adapt to the civilian workplace (for example : gradually increasing hours and responsibilities, etc.)

Support for Indigenous people

• Participates in a government or community program or initiative that supports Indigenous people
• Offers mentorship, coaching and / or networking opportunities for Indigenous workers
• Develops and maintains relationships with indigenous communities, indigenous-owned businesses and organizations
• Provides cultural competency training and / or awareness training to all employees to create a welcoming work environment for Indigenous workers
• Facilitates access to Elders who can offer support and guidance to Indigenous workers

Support for mature workers

• Participates in a government or community program or initiative that supports mature workers
• Applies hiring policies that discourage age discrimination
• Provides staff with awareness training to create a welcoming work environment for mature workers
• Offers mentorship, coaching and / or networking opportunities for mature workers
• Offers phased retirement options that allow mature workers to gradually reduce their workload (for example : flexible or reduced work hours, part time employment, project-based or seasonal work, etc.)
• Offers phased re-entry options for mature workers who are returning to work after retiring (for example : gradually increasing hours and responsibilities)
• Provides workspace accommodations, such as age-appropriate ergonomic considerations, to meet the physical needs of mature workers (for example : adjustable desks and chairs, accessible parking, etc.)
• Offers resources to help mature workers plan their retirement (for example : financial planning, access to pension and benefits, lifestyle adjustments, etc.)

Supports for visible minorities

• Participates in a government or community program or initiative that supports members of visible minorities
• Applies hiring policies that discourage discrimination against members of visible minorities (for example : anonymizing the hiring process, etc.)
• Offers mentorship programs that pair members of visible minorities with experienced employees
• Provides diversity and cross-cultural training to create a welcoming work environment for members of visible minorities