College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years
Business / corporate communications
Work setting
Business and / or industry
Tasks
Study and determine selling features of products and services
Write text for advertisements and commercials
Conduct research to establish factual content and to obtain other necessary information
Write and edit advertising copy
Write proposals and press statements for corporations, industry and the fitness community
Conduct online marketing, E-commerce and Website promotions
Create and optimize content for Website using a variety of graphics, database, animation and other software
Write editorials and commentaries on topics of current interest to stimulate public interest and express the views of a publication or broadcasting station