Duration : 12 months to start
Location : Mississauga (hybrid, 2-3 days in office)
Job ID : Responsibilities :
- Conduct in-depth keyword research to identify high-impact keywords for assigned product categories.
- Ensure consistent use of keywords throughout product pages and category pages. Optimize metadata to improve search engine rankings.
- Work closely with digital experience, marketing, and e-commerce teams to drive effective SEO and content strategies that meet business objectives
- Identify and resolve technical SEO issues, such as broken links, canonical issues, duplicate content, and indexing errors. Optimize internal linking to improve website navigation and SEO.
- Create and enforce SEO content standards and guidelines to ensure consistency in product information, meta descriptions, and on-page optimization.
- Track and analyze key SEO metrics, including organic traffic, keyword rankings, and CTRs. Identify trends and areas for improvement.
- Generate regular reports on SEO performance and provide actionable insights. Utilize analytics tools to identify opportunities for improvement and optimize strategies.
Must Haves :
3+ years of experience in SEO, preferably in an e-commerce setting.Adobe Analytics (Preferred) or Google analyticsSEO tools such as : BrightEdge, Botify or similarGoogle Search ConsoleBilingual (French)