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Senior Marketing Manager

Senior Marketing Manager

Church & Dwight Co., Inc.Mississauga, Peel Region, Canada
6 days ago
Job type
  • Full-time
Job description

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because : Together We Have the Power to Win.

CHURCH & DWIGHT CANADA

THE COMPANY :

Church & Dwight Canada is a Consumer Packaged Goods company with over 30 leading brands in the Household, Personal Care and OTC categories. Listed on the S&P 500, most of C&D’s brands occupy a #1 or #2 share position in their categories.

The Company’s signature brand is the Arm & Hammer family of products that include Baking Soda, Laundry Detergent, Dental Care (Toothpaste and Spinbrush) and Cat Litter. Other well-known and successful Church & Dwight brands include OxiClean, Waterpik, Trojan, First Response, Batiste, Gravol, Rub A535, Orajel, Vitafusion and L’il Critters. The company recently bolstered its brand roster with the acquisitions of the Hero Cosmetics and Therabreath Oral Rinses.

POSITION : Senior Marketing Manager, Household & Oral Care Division

Role Summary

Sound strategic thinking, detailed analytical, and strong leadership skills will be expected as the candidate will be pivotal in developing and executing an impactful commercial plan for the long-term expansion of their brand portfolio.

The candidate will lead cross-functional teams, working closely with Customer Strategic Planning, Category Management, Sales, Regulatory / Legal Affairs, Finance and Demand planning, as well as our International and US brand teams.

He or she will also work closely with our agency partners on the portfolio’s Creative, Media, Shopper Marketing, and PR.

Your solid background in CPG companies will help you build winning strategies while leveraging US and international successes and key learnings. This position is reported to the Brand Director.

Role Accountabilities and Responsibilities

  • Lead brand portfolio, consisting of one of our top GROW brand and two key SUSTAIN brands, delivering against aggressive commercial targets (both top and bottom line).
  • Develop and execute brand strategy across an integrated commercial plan.
  • Develop advertising assets as required to localize in Canada. Lead the briefing process and projects across an integrated agency team and be accountable for the execution across multiple touch points.
  • Develop and evaluate new product innovation from Global and identify Canadian innovation needs where required including : category / competitive analysis to validate size of opportunity; consumer and trade validation of product idea; financial metrics.
  • Run day-to-day operational activities, including P&L management, budgeting, and brand volume forecasting.
  • Become an expert in the market – the business & regulatory environments in which the brand competes, to support strategic brand decisions (including pricing, sizing, distribution, product development, category reviews and more).
  • Act as the voice of the consumer. Leverage research, Nielsen data and internal data to identify unmet needs, upcoming trends and growth / defense strategies.
  • Be fully accountable and possess pride in contributing to share, margin, and top line sales growth.
  • Coach and develop two direct reports.

Education and Experience

  • Bachelor of Business and / or MBA required.
  • 8 years minimum of marketing experience in brand management. Consumer packaged goods experience required.
  • 2 years minimum of direct supervisory experience.
  • Proven ability to develop people with a view to improving employee engagement.
  • Prior innovation / new product development experience, new product launches and / or major repositioning of a Brand.
  • Demonstrated ability to generate big new ideas and lead complex, strategic projects from ideation through to commercialization; possess powerful analytical skills to quickly identify risks and opportunities
  • Ability to effectively collaborate with cross-functional partners and to influence senior leadership across functions.
  • Must possess highly developed supervisory, project management, communication and problem-solving skills.
  • Demonstrated strong skills in financial metrics, pricing and forecasting and able to translate data and research into meaningful insights.
  • Positively drive cross-functional teams to exceed goals across the portfolio. Demonstrated understanding and experience of a robust marketing mix.
  • Positive, can-do attitude, results driven. Motivated to foster team spirit and make an impact to the organization.
  • Literacy in Microsoft Office and ACNielsen

    • Church and Dwight Canada is an equal opportunity employer committed to providing a barrier-free, inclusive and accessible work environment. Applicants may be entitled to reasonable accommodation in respect of a legally protected characteristic in accordance with applicable human rights legislation. If you require accommodation on this basis, we will work with you to meet your needs. Please inform our Human Resources department if you require an accommodation in completing this application for employment or for otherwise participating in the application process.

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