marketing manager

Education

• College / CEGEP

Tasks

• Analyze market research data to improve business decisions or activities
• Develop communication strategies
• Direct the marketing strategies of establishments
• Direct the team on crucial information they should gather and research
• Evaluate communication strategies and programs
• Evaluate the marketing strategies used by establishments
• Implement communication strategies and programs
• Oversee the preparation of written material for website content
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Conduct public opinion and attitude surveys
• Maintain and manage digital database

Area of specialization

• Communications
• Marketing
• Strategy

Work conditions and physical capabilities

• Fast-paced environment

Personal suitability

• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Judgement
• Organized
• Creativity
• Ability to multitask
• Leadership

Screening questions

• Are you available for the advertised start date?
• Are you currently legally able to work in Canada?
• Are you willing to relocate for this position?
• Do you currently reside in proximity to the advertised location?
• Do you have previous experience in this field of employment?
• What is the highest level of study you have completed?

Experience

• 3 years to less than 5 years

Support for newcomers and refugees

• Offers mentorship programs that pair newcomers and / or refugees with experienced employees
• Provides diversity and cross-cultural trainings to create a welcoming work environment for newcomers and / or refugees

Support for youths

• Offers mentorship, coaching and / or networking opportunities for youth
• Provides awareness training to employees to create a welcoming work environment for youth

Support for Indigenous people

• Offers mentorship, coaching and / or networking opportunities for Indigenous workers
• Provides cultural competency training and / or awareness training to all employees to create a welcoming work environment for Indigenous workers

Support for mature workers

• Offers mentorship, coaching and / or networking opportunities for mature workers

Supports for visible minorities

• Offers mentorship programs that pair members of visible minorities with experienced employees
• Provides diversity and cross-cultural training to create a welcoming work environment for members of visible minorities