Paid Media Marketing Manager, AbeBooks Marketing

We are seeking an experienced Paid Media Marketing Manager to drive customer acquisition initiatives for AbeBooks' global marketplace. This role will focus on paid media strategies and affiliate marketing to achieve strong ROI targets and drive demand across multiple international domains.

The ideal candidate is an experienced and analytical digital marketer with excellent communication skills, good business judgment, and a proven ability to deliver results. You should be passionate about data-driven marketing and have a deep understanding of the e-commerce landscape.

This is an exciting opportunity to make a significant impact on an established company while reaching new audiences. If you are a results-oriented marketing professional with a passion for books and e-commerce, we encourage you to apply!

Key job responsibilities

• Develop, execute and manage comprehensive paid media strategies across multiple channels, including search, display, product listing / shopping ads (PLAs), and paid social.
• Manage and optimize AbeBooks affiliate marketing program to drive incremental growth.
• Build scalable international marketing programs leveraging various channels to meet sales goals and ROI targets.
• Conduct experiments and A / B tests to continuously improve campaign performance.
• Work closely with the marketing team to share insights, strategies and execute joint initiatives.
• Collaborate with engineering, sales and product teams to implement and optimize marketing initiatives.
• Analyze campaign data and provide actionable insights to stakeholders.
• Stay current with industry trends and best practices in paid media and affiliate marketing.

About the team

At AbeBooks, our mission is to enable people to discover and own the books they love by bringing together the broadest selection of physical books anywhere. We are a global online marketplace for books and collectibles with hundreds of millions of new, used, rare and out-of-print books listed for sale by thousands of sellers.

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