Job Title : Senior Manager Marketing and Public Relations
Job ID : 76276
Location : North Vancouver, British Columbia
Overview :
Our client’s Customer Experience and Public Affairs division is seeking a Senior Manager Marketing & Public Relations. Reporting to the Director of Marketing & Communications, this role will lead the development and execution of a corporate-wide external communications strategy aligned to the company’s brand vision.
What you will be doing :
- Oversee media relations, creative services, social media, and marketing communications planning teams to enhance public perception of the organization.
- Manage a team of managers (four direct reports).
- Ensure the alignment and integration between teams so that ICBC is speaking in one voice across owned, earned, and paid channels.
- Oversee ICBC’s brand governance, including standards.
- Oversee the relationships with brand and creative, media services, and social media agencies.
- Along with the Director, provide strategic advice to executives and the board on brand perception and strategy.
What you must have :
An undergraduate degree in a relevant field and at least 10 years of senior-level experience working within a crown corporation, government, or complex multi-stakeholder organization.At least 5 years of experience leading a team of senior staff or managers, motivating them to ensure an engaged, high-performing team.Marketing and communications leader with proven experience in improving brand perception.Results oriented, driven to produce high-quality, social-first campaigns and constantly measuring performance for continuous improvement.Experience directing media relations and issues management, including leading crisis communications.Established relationships with key media and government communications staff.Salary / Rate Range : $137,000.00 – $194,000.00
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